Tugi Tark Emerges from the Shadows to Revolutionize iGaming Customer Support

Tugi Tark, an ambitious Estonian startup, is looking to revolutionize casino customer service by leveraging the power of artificial intelligence. The company seeks to promote a proactive rather than reactive approach.

Tugi Tark Offers Smart Support

The company’s name translates as “Smart Support,” and as its name suggests, it offers AI solutions to solve operators’ customer service issues. Tugi Tark’s platform offers AI-powered agents who are set to disrupt the player support sector, offering automated and proactive support.

Tugi Tark’s AI agents are available at all times and capable of singlehandedly resolving many of the usual player support cases. The agents are underpinned by large language models, machine learning and information from over 10 million online casino customer service tickets. To top it all off, the AI agents are getting better by the day as support teams continue to train them.

The AI agents can offer support in over 250 languages, providing them with another edge as players can receive help in their native language.

Partnering with Tugi Tark therefore allows operators to create streamlined and frictionless experiences for players while allowing operators’ support teams to focus on more important tasks.

Delays Can Annoy Players

According to Tugi Tark, delays in resolving player tickets remain the most common cause of player frustration. Many customers who experience issues, such as failed deposits, want to resolve the matter as soon as possible so they can return to playing.

Tugi Tark is fully equipped to deal with such issues as it can immediately access the error message, understand the problem and provide a solution. This, in turn, improves player loyalty.

Tugi Tark Believes in a Mix of Human Staff and AI

Tugi Tark’s leadership is certain that its AI-powered solutions have what it takes to disrupt the player support sector and help operators gain an advantage over their competitors.

According to the Estonian company’s chief executive officer, Harpo Lilja, said that support isn’t only about answering questions but also about “creating momentum, trust, and loyalty.” However, Lilja added that human agents’ support times tend to be inconsistent and, to make matters worse, staff often experience high churn.

Combining both human and AI agents is the solution to the problem. AI agents can resolve many queries independently, and the rest are automatically routed to the most suitable human agent to guarantee a fast and effective resolution.

Harpo Lilja, CEO, Tugi Tark

Lilja’s words come from a place of experience as the CEO has over a decade of experience in iGaming and elevating customer support.

As Tugi Tark exited “stealth mode,” it announced that it has already secured five iGaming clients and is preparing to onboard more companies before the end of the year.