Gambling advertising money is among hot topics in Australia again, after Sportsbet, a sports betting brand owned by Flutter Entertainment, revealed it was among the top advertisers in the country in 2020. Millions on Gambling Ads An investor presentation held by Flutter Wednesday revealed Sportsbet spent AU$139 million ($101.5 million) on advertising and sponsorship in […]
Flutter Entertainment’s flagship sports gambling brand in Australia, Sportsbet, announced a new campaign last week designed to champion responsible gambling in the country and address the issue head-on. Sportsbet Vows to Raise Safer Gambling Standards Flutter Entertainment’s brand Sportsbet has vowed to do more in order to safeguard customers from harmful gambling practices. Holding a leadership position […]
Sportsbet.io is diversifying its product portfolio with two new games by SportCaller as part of a new alliance forged with Coingaming Group. Sportsbet.io Now Features Two New Games by SportCaller Innovating the experience is part of SportCaller’s bread and butter, and continuing in this tradition, the supplier of F2P games has forged a new alliance with Coingaming Group’s dedicated […]
A local court in Sydney convicted and fined the country’s largest online sports betting operator Sportsbet for breaching the prohibition on offering inducements to gamble after a full-page ad from the company appeared in the Daily Telegraph in June last year. Inducements to Gamble Prohibition Breach Flutter-owned Sportsbet was ordered last Monday by Magistrate Megan […]
Sportsbet and Sports Information Services (SIS) have teamed up to improve and expand coverage of greyhound racing in Ireland and the United Kingdom. Sportsbet Expands Greyhound Racing Coverage Sportsbet has entered an agreement with betting content supplier Sports Information Services (SIS) to strengthen its coverage of the UK and Irish greyhound racing. Through the agreement, […]
In a fresh deal for the horse racing industry in Australia, Sportsbet has negotiated a broadcasting partnership with RMG and SIS for British and Irish horse racing derbies. Sportsbet Facilitates Horse Racing Programming Through RMG Deal Australia’s sizeable horse racing fan base will soon be able to experience more British and Irish horseracing content as […]
Sportsbet has announced former Vice President Joe Biden for the winner of the 2020 Presidential election and paid out a total of $23 million. Should Trump win, Sportsbet will honor all outstanding bets. Aussie Bookie Sportsbet Pays out Early Winnings to Biden Bettors Bookmakers has seen over $1 billion wagered on the outcome of the […]
After Sportsbet observed traffic spikes, the bookmaker decided to move its core betting application environment OpenBet to Amazon Web Services. The bookmaker worked together with Mantalus to complete the migration. Traffic Spikes Prompted Sportsbet to Migrate to AWS The Australian online bookmaker Sportsbet has announced that it worked closely with the cloud consulting company Mantalus […]
The merger between Flutter Entertainment and The Stars Group /TSG/ has moved one step closer to completion Tuesday, after the Irish-based company held its Extraordinary General Meeting during which its shareholders approved the deal. Merger Still On Track The combination between both companies will create a gaming giant with more than 10 million customers worldwide, […]
Reneging on a decision to run a dual branding strategy, The Stars Group and Flutter Entertainment are bringing the BetEasy brand, Flutter’s Australia-facing sportsbook, under Sportsbet’s banner to boost the entities competitiveness and take on Tabcorp, their main rival in the Australian market. Sportsbet to Overtake BetEasy as TSG/Flutter New Branding Strategy Unfolds Sportsbet’s will […]
