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The Latest in sportsbet

Business August 11, 2023

Tabcorp and Sportsbet Extend Sky Racing Rights Deal by 10 Years

Tabcorp, an Australian gambling giant, has unveiled an extension to its digital content agreement with the Flutter-owned gambling company Sportsbet. Under the agreement, Sportsbet will be allowed to broadcast Sky Racing 1 and Sky Racing 2 live on its betting application and official website. Sky will serve as the exclusive provider of the deal. As […]

Horses jumping, racing

Sports August 11, 2023

Sportsbet Increases Marketing Spending in H1 2023 in Australia

The figures correspond to the first half of the year, with Sportsbet deciding to invest more copiously into its promotional and marketing operations as the brand is also anticipating a complete ban on such promotions in future. Pulling the Plug on Gambling Ads in Australia This “last hurrah” as some have dubbed it is an […]

Sports July 10, 2023

Sportsbet Leads in Gambling Advertising Spending Despite Looming Ads Ban

In the past 18 months, Sportsbet, the largest online bookmaker in Australia, has outspent its rivals by more than three to one on television advertising during live sports and racing events. Confidential spending data obtained by the Australian Financial Review has revealed that Sportsbet invested a staggering AUD64 million ($42.7 million) in TV ads, significantly […]

Industry April 4, 2023

Australia Looks into Betting Firms Banning Winning Punters

A lawmaker and a representative of the largest online sports betting company in Australia engaged in an intense discussion earlier this week. The topic was whether or not betting operators block gamblers that are continuously winning and involved the committee chair of the House of Representatives for Dunkley, Victoria, Peta Murphy, as well as Barni […]

A magnifying glass sitting on a wooden table.

Industry March 2, 2023

AFL Players Can Stop Sportsbet from Using Their Images

The majority of Australian Football League (AFL) players are unaware that they can opt out from having their images used by AFL’s sports betting partner, Sportsbet, for promotional purposes. The Majority Has No Idea They Can Opt Out The deal with Sportsbet brings between AU$12 million ($8.1 million) and AU$13 million ($8.7 million) a year […]

Industry February 15, 2023

Sportsbet Leans on TikTok to Engage with Young Women

TikTok is a popular social media platform that has been growing rapidly since its release several years ago. The social media app that has been downloaded more than a billion times on Google Play and is available not only for mobile but for desktop devices as well, prohibits the promotion of gambling activities. Yet, TikTok […]

Close up photo of a man placing a sports wager via a smartphone

Sports December 21, 2022

ACMA Rules Sportsbet Did Not Breach In-Play Betting Rules

ACMA first targeted Sportsbet over an alleged prohibited betting offer concerning the Brownlow Medal, which is granted to the fairest player in the Australian Football League (AFL) every season. The award is decided by umpires at the end of each season, and it has become an event that fans follow passionately. However, Sportsbet earned itself […]

Australia and Kangaroo jumping around.

Sports November 18, 2022

Low6 Releases Super Fantasy Soccer with Sportsbet for World Cup

The World Cup is fast approaching or, scratch that – it’s right upon us. Low6, a global leader in building powerful gamification solutions for the sports betting industry, has launched a new game app with Sportsbet, one of the leading sportsbooks in Australia. The new Super Fantasy Soccer app was built as a F2P option […]

Superbet and Low6 partnership.

Industry November 18, 2022

Sportsbet Urges for End of Use of Credit Cards for Gambling

Sportsbet, an Australian betting giant, has said that it will support any move to prohibit the use of credit cards for gambling. The operator said that this type of payment method promoted a “play now, pay later” culture which was detrimental to the well-being of players and consumers. Sportsbet Says Credit Cards in Gambling Must […]

Credit card payment.

Industry November 3, 2022

AUSTRAC Orders Audits of Sportsbet and Bet365

Australia’s counter-terrorism financing and anti-money laundering regulator AUSTRAC has ordered an external audit of two leading online gambling companies, namely Sportsbet and Hillside, which operates under the name bet365, under section 162 of the Anti-Money Laundering and Counter-Terrorism Financing Act 2006 (AML/CTF Act). The audit will be authorized by the financial crimes watchdog and will […]

A magnifying glass sitting on a wooden table.