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Sports
July 24, 2024
UK’s Top Soccer Leagues Adopt New Code of Conduct for Betting Deals
England’s top soccer leagues have joined forces, collectively adopting a new Code of Conduct for Gambling Related Agreements in Football. Echoing the British Horseracing Authority’s new Code of Conduct for gambling-related sponsorship deals, the new code seeks to introduce universal principles for such arrangements. The Code Is Based on Four Main Principles The new principle-based […]
Sports
June 23, 2023
Genius Sports to Continue Exclusive UK Football Data Collection
Sports data, content and technology firm, Genius Sports, announced an extension of its existing official data partnership with the data rights holder of UK football, Football DataCo. Keeping UK Football Data Exclusivity The terms of the agreement with Football DataCo will allow Genius Sports to continue serving as the exclusive official supplier of low-latency live […]
Sports
June 7, 2023
Sky Bet Extends EFL Sponsorship through the 2028-29 Season
Sky Bet will remain the English Football League (EFL)‘s official sponsor until the end of the 2028-29 campaign after the sports betting and gaming brand and the league signed a five-year contract extension. Rights Fee Increases by 50% The contract extension builds on a decade-long partnership between Sky Bet and the EFL and will increase […]
Sports
February 22, 2023
EPL to Voluntary Remove Gambling Names from Front of Shirts
Gambling sponsor firm names are likely to be removed from the front of football shirts as the UK government is looking to negotiate a deal with the Premier League. Gambling Firms Taken Off Front of Shirts Ahead of the much-anticipated release of the White Paper, the UK government is likely to agree to a deal […]
Industry
January 26, 2023
Wheeler: Football Players Should Speak up, Protect the Public
An active football player from the English Football League (EFL) voiced loud his concerns about the amount of gambling advertising that is flooding society, claiming that he would rather take a pay cut than profit from addiction, harm and suicide. Kick Gambling Advertising out of the Sport David Wheeler, a professional football player who has […]
Sports
June 30, 2022
Sunderland AFC Strikes Spreadex Shirt Sponsorship Deal
Sunderland AFC announced today a three-year partnership with UK-based financial trading and sports betting company Spreadex ahead of the Sky Bet Championship 2022-23 Season. Shirt, Stadium and Digital Brand Exposure Under the terms of the deal, Sunderland players’ shirts will feature the Spreadex Sports logo during both home and away matches until the summer of […]
Sports
February 7, 2021
UK: Football Clubs Urged to Discontinue Twitter Betting Ads
Football clubs in the UK were asked to discontinue their practice to link their social media channels to bookmakers as it could cause harm to people suffering or recovering from gambling addiction. Official Letter to Football Clubs People affected by gambling harm including 50 former addicts sent a letter to 11 top football clubs from […]
Sports
November 11, 2020
EPL Masters, EFL Parry Talk Gambling Sponsorships with DCMS Committee
English football executives appeared in front of a DCMS Committee and discussed clubs funding and revenue opportunities, urging not to impose a ban on gambling sponsorships. DCMS Committee Discusses Financial Sustainability of English Football English football executives are speaking against the legal clouds that have gathered over the sport and gambling sector in light of […]
Sports
November 5, 2020
EFL’s Rick Parry Urges Government Not to Fiddle with Free Market
The English Football League is facing new trouble as the government is considering cutting out gambling advertisement revenue, a move that would inflict irreversible harm on the organization says its chief, Rick Parry. Rick Parry Urges Government to Back off EFL Advertisement Deals The English Football League (EFL) and the UK government are at daggers […]