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Industry
August 3, 2022
Rank Ad Banned by ASA for Breaching Cap Code (Edition 12) Rules
The Advertising Standards Authority (ASA) of the UK has banned an in-app ad published by Rank Digital Gaming (Alderney) Ltd for breaching the CAP Code (Edition 12) rules 16.1, 16.3, 16.3.1, and 16.3.4, all of which refer to gambling. The Ad Suggested That Gambling Will Solve Financial Concerns Rank’s in-app ad featured Wolf Gold, a […]
Industry
August 3, 2022
UK’s ASA Bans a Coral TV Ad for Insinuating Betting on Horse Racing
The UK’s ASA (Advertising Standards Authority) has ruled that a TV ad for Coral, which was broadcasted in March 2022, encouraged gambling and in doing so, it breached BCAP Code rules 17.3, 17.3.1 and 1.2, which refer to gambling and responsible advertising. Hence, ASA stated that the ad must be taken down and cannot appear […]
Casino
June 15, 2022
ASA Bans Paddy Power Ad for Prioritizing Gambling at Expense of Family
The Advertisement Standards Authority has banned a Paddy Power commercial that showed a person choosing to gamble over going about their daily duties. The TV spot showed a young man who was playing the Wonder Wheel game on the website with his family present but him glued to the screen of a smartphone. A Faux […]
Industry
June 14, 2022
ASA Warns Gambling Companies about Content Marketing
The Advertising Standards Authority, the UK’s advertisement watchdog, has issued a new warning to gambling companies in general that they will be held to the highest industry standards regarding their marketing practices across all forms of content. As a result, content marketing communications have to comply with established advertisement rules, ASA said. Editorial Content, Content […]
Industry
May 19, 2022
ASA Shares Its 2021 Gambling Ads Review, Notes That Youth Exposure Is Down
UK’s agency that regulates the advertising industry, the Advertising Standards Authority (ASA), has released its 2021 review and states that it received a total of 43,325 complaints connected to around 22,000 cases. In doing so, it doubled down on its tougher restrictions concerning ads in the gambling industry, through which operators won’t be able to […]
Industry
May 12, 2022
ASA Confirmed Children’s Exposure to Gambling Ads Decreases
The Advertising Standards Authority (ASA) published the findings of its latest report on children’s exposure to TV ads for age-restricted products such as gambling and alcohol to confirm the continuing downward trend. Children’s Exposure to Gambling Ads Focusing on robust industry-standard data, the report produced by the Broadcasters’ Audience Research Board (BARB) is based on […]
Industry
May 4, 2022
ASA Judges PlayOJO’s “Hot or Cold Ads” Are Misleading
The Advertising Standards Authority (ASA) in the United Kingdom has forced Skill on Net’s subsidiary PlayOJO to take down a misleading marketing campaign. PlayOJO’s Ads Sparked Controversy The campaign in question promotes PlayOJO’s brand new “Hot or Cold” feature – a solution that allows fans to check which games have been played the most and […]
Legal
April 19, 2022
UK Online Casino Is under Scrutiny by the ASA over Misleading Promotion
Online gambling operators have been under scrutiny by UK’s Advertising Standards Authority (ASA) and now, casino sites are facing a crackdown after ASA’s investigation into “hot or cold” games. The Guardian reports that the regulator will uphold a complaint about an irresponsible and misleading feature. PlayOJO Casino Is under Asa’s Fire PlayOJO Casino, which is […]
Blockchain
March 23, 2022
ASA Warns 50 Crypto Companies for Misleading Advertisement
The high-risk profile of crypto investment and its dubious returns have made many suspicious of this activity. Some, including regulators, have likened investing in cryptocurrency to a form of gambling, and a good number of observers agree it is. Now, the UK’s advertising watchdog has had to step in and issue yet another warning to […]
Industry
March 9, 2022
The Advertising Standards Authority Bans Paddy Power & MoneySuperMarket Ads
United Kingdom’s leading platform for price comparisons MoneySuperMarket (MSM) and Flutter Entertainment-owned sportsbook Paddy Power have been sanctioned by the Advertising Standards Authority (ASA). The UK’s main advertising regulator has banned two radio ads that the two companies broadcast last December. According to ASA, the two ads had unclear and unintelligible voiceover announcements regarding terms […]