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Lottery
July 12, 2023
UK’s CAP and BCAP Post Technical Changes to the Lotteries and Under-25s Rules
The UK Committee of Advertising Practice (CAP) Code and the British Code of Advertising Practice (BCAP) unveiled technical updates to their rules on lotteries advertising. The two bodies noted that the changes will not have an impact on advertising policy and practice and are instead intended to make the rules clearer for Code users. In […]
Industry
July 12, 2023
Ladbrokes Once Again under Fire by ASA over Promoted Tweets
Two promotional messages from Ladbrokes’ Twitter seen between January and February this year caught the attention of the regulator in charge of advertising in the UK, the Advertising Standards Authority (ASA). One of the messages included two images of Eddie Howe, the famous Premier League manager along with a large “V” between them and the […]
Industry
July 5, 2023
ASA Finds Ladbrokes Ad with Jake Paul “Irresponsible”
An ad that featured the famous YouTube star and boxer, Jake Paul, captured the attention of the Advertising Standards Authority (ASA), the UK’s regulator in charge of advertising. In a post on Twitter from February, the leading betting and gaming operator, Ladbrokes, submitted a poll asking the audience to predict what can Paul expect after […]
Legal
June 14, 2023
ASA Rules in Favor of bet365 after Youth Advertising Allegations
The authority’s decision comes amidst growing concerns about the potential influence of gambling advertisements on vulnerable individuals, particularly the country’s youth. Despite bet365’s recent controversies, the ASA found the operator innocent this time, noting that boxing primarily appealed to mature audiences and Eubank Jr.’s followers largely consisted of individuals over 18. The Operator Did Nothing […]
Legal
May 17, 2023
Kwiff Faces ASA Sanction for Underage Marketing Violations
The UK Advertising Standards Authority (ASA) discovered a Kwiff ad right next to an article on the Portsmouth FC website, urging young people to join the Junior Blues. The operator denied the accusations, noting that its online marketing software specifically avoided targeting minors. However, The ASA refused to change its decision, stating the circumstances surrounding […]
Industry
April 19, 2023
ASA Justifies Ruling against a Gambling Ad from BetVictor
The Advertising Standards Authority (ASA), the United Kingdom’s advertising regulator, announced it upheld its ruling against BV Gaming, a company trading as BetVictor in the country. The complaint relates to a paid ad on the social media platform Facebook. Back in January, an ad for BetVictor on Facebook featured Jordi Alba and Sergio Busquets, two […]
Sports
February 9, 2023
ASA Clears Paddy Power and Sky Bet Ads Featuring Former Soccer Players
This decision comes despite concerns raised by some individuals about the advertisements potentially violating the advertising code, which prohibits gambling operators from linking themselves with individuals who could attract minors, the ASA conducted a thorough investigation and ultimately determined that there was no violation of the code. ASA Deems Crouch Does Not Appeal to Young […]
Industry
December 21, 2022
ASA Asks Ladbrokes to Take Down a Tweet
The Advertising Standards Authority was unhappy with a tweet by the sports betting operator Ladbrokes. According to the regulator, the bookmaker’s post breached the rules outlined in the Committee on Advertising Practice (CAP). Ladbrokes Had to Take Down a Tweet Featuring Premier League Athletes The tweet in question is actually a fairly old post from […]
Business
October 26, 2022
ASA Backs Complaint against Lottoland’s Online Ads
The UK’s regulator of advertising, the Advertising Standards Authority (ASA), announced Wednesday it upheld a complaint against EU Lotto Ltd, trading as Lottoland. Advertising Standards Authority Uncovers Misleading Ads The hurdle originated from two ads from Lottoland, one of which appeared in May on Bing search, while the other appeared on Google. Both ads were […]
Industry
September 21, 2022
MrQ Asked to Take Down an Ad Featuring Spiderman
MrQ’s parent company, Lindar Media, had published an ad that might have appealed to children. As a result, the United Kingdom’s Advertising Standards Authority (ASA) asked the online gambling operator to take the problematic ad down. Spiderman Is Recognizable Among Kids MrQ used a famous image of three Spiderman characters pointing at one another […]
