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Industry
September 10, 2024
ASA Looking Into Gambling Memes That Reach Under 18s
To most netizens who also happen to have a passion for gambling, gambling memes are excellent means of expressing one’s self by posting the right image at the right time, after receiving inspiration from the gods of popular culture themselves. While they may give anyone a throaty chuckle when stumbling upon them, these memes now […]
Industry
July 31, 2024
ASA Dismisses Complaint against Coral Digivan Ad in Cheltenham
The UK Advertising Standards Authority (ASA) has evaluated a somewhat controversial ad promoting the products of betting operator Coral. However, the ASA decided that the billboard ad did not violate its rules. The advert in question was mounted on a digital billboard on a parked van in Cheltenham. It was published ahead of the Cheltenham […]
Industry
July 17, 2024
ASA Reprimands Geoff Banks Online over Code Breach
The United Kingdom’s Advertising Standards Authority has reprimanded a bookmaker over an ad that omitted a promotion’s conditions. The ASA concluded that the ad violated Britain’s rules. The bookmaker in question is Geoff Banks Online, which had launched the FOR THE MISSUS promotion that promised a free £10 bet on the Scottish Grand National to […]
Industry
May 23, 2024
ASA Reports Decreasing Exposure to Gambling Ads in Minors
Every two years, the UK’s independent advertising regulator, the Advertising Standards Authority (ASA), publishes a report regarding children’s exposure to TV ads. The authority has recently made its latest report for 2024 public, and the numbers are looking good. Kids’ Exposure to TV Gambling Ads on a Decreasing Trend The idea of the report came […]
Industry
May 15, 2024
ASA Removes Cheltenham Festival Ad Showing Popular OnlyFans Model
After looking into a complaint that was challenging a Cheltenham Festival ad on X that showcased an easily recognizable OnlyFans (OF) star, the Advertising Standards Authority (ASA) deemed the ad “irresponsible.” ASA “Concerned” Over a Lack of Response The authority decided to clamp down on the ad that was promoting betting offer aggregator Festival Free […]
Industry
April 15, 2024
ASA Asks Marketers to Remain Compliant Ahead of UEFA EURO 2024
The UK’s Advertising Standards Authority (ASA) has asked marketers to remain compliant ahead of the UEFA EURO 2024 soccer championship. According to the authority, operators should not “hedge their bets with their ads.” As the highly anticipated tournament approaches, the ASA released a few tips to marketers, asking them to not make misleading endorsements just […]
Industry
March 20, 2024
ASA Agrees BetMGM’s Ad Featuring Chris Rock Doesn’t Appeal to Minors
The UK’s Advertising Standards Authority (ASA) has decided that BetMGM’s TV ad featuring Chris Rock, an American actor and filmmaker, did not violate the country’s rules. The ad aired in October 2023 and, according to complaints appealed to minors. The original ad features Chris Rock accompanied by a lion and traveling on a boat from […]
Industry
March 13, 2024
ASA Finds a Radio Ad for LeoVegas’ BetUK Breached the BCAP Code
The Advertising Standards Authority (ASA), the regulator in charge of advertising in the UK, implemented strict measures when it comes to gambling ads in the country a few years ago. The Authority’s ongoing priorities include proactive monitoring and ensuring that all gambling operators who advertise their services comply with the existing framework. Under the rules, […]
Industry
January 10, 2024
ASA Censors Danish Bingo Operator’s Ad for BCAP Code Breach
The UK’s independent regulator of advertising across all media, the Advertising Standards Authority (ASA), has censored Happytiger ApS’ ad for allegedly using an individual under the age of 25 for marketing purposes. Under the BCAP Code rules, gambling ads are forbidden from featuring individuals who are or appear to be under the age of 25 […]
Industry
January 3, 2024
Buzz Bingo in Hot Water over Halloween Ad on Facebook
An advertisement post for Buzz Bingo that contained cartoon Halloween imagery caught the attention of the Advertising Standards Authority (ASA), the regulator in charge of advertising in the UK. The post appeared back in October on Buzz Bingo’s Facebook page, promoting a campaign that promised £50,000 ($63,000) on Mondays throughout the month. The animated footage […]
