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Industry
May 15, 2024
ASA Removes Cheltenham Festival Ad Showing Popular OnlyFans Model
After looking into a complaint that was challenging a Cheltenham Festival ad on X that showcased an easily recognizable OnlyFans (OF) star, the Advertising Standards Authority (ASA) deemed the ad “irresponsible.” ASA “Concerned” Over a Lack of Response The authority decided to clamp down on the ad that was promoting betting offer aggregator Festival Free […]
Industry
April 15, 2024
ASA Asks Marketers to Remain Compliant Ahead of UEFA EURO 2024
The UK’s Advertising Standards Authority (ASA) has asked marketers to remain compliant ahead of the UEFA EURO 2024 soccer championship. According to the authority, operators should not “hedge their bets with their ads.” As the highly anticipated tournament approaches, the ASA released a few tips to marketers, asking them to not make misleading endorsements just […]
Industry
March 20, 2024
ASA Agrees BetMGM’s Ad Featuring Chris Rock Doesn’t Appeal to Minors
The UK’s Advertising Standards Authority (ASA) has decided that BetMGM’s TV ad featuring Chris Rock, an American actor and filmmaker, did not violate the country’s rules. The ad aired in October 2023 and, according to complaints appealed to minors. The original ad features Chris Rock accompanied by a lion and traveling on a boat from […]
Industry
March 13, 2024
ASA Finds a Radio Ad for LeoVegas’ BetUK Breached the BCAP Code
The Advertising Standards Authority (ASA), the regulator in charge of advertising in the UK, implemented strict measures when it comes to gambling ads in the country a few years ago. The Authority’s ongoing priorities include proactive monitoring and ensuring that all gambling operators who advertise their services comply with the existing framework. Under the rules, […]
Industry
January 10, 2024
ASA Censors Danish Bingo Operator’s Ad for BCAP Code Breach
The UK’s independent regulator of advertising across all media, the Advertising Standards Authority (ASA), has censored Happytiger ApS’ ad for allegedly using an individual under the age of 25 for marketing purposes. Under the BCAP Code rules, gambling ads are forbidden from featuring individuals who are or appear to be under the age of 25 […]
Industry
January 3, 2024
Buzz Bingo in Hot Water over Halloween Ad on Facebook
An advertisement post for Buzz Bingo that contained cartoon Halloween imagery caught the attention of the Advertising Standards Authority (ASA), the regulator in charge of advertising in the UK. The post appeared back in October on Buzz Bingo’s Facebook page, promoting a campaign that promised £50,000 ($63,000) on Mondays throughout the month. The animated footage […]
Industry
December 20, 2023
ASA Upholds Ruling against Betfred over Ad Placement
The regulator in charge of advertising across the United Kingdom, the Advertising Standards Authority (ASA), challenged whether an advertisement of Betfred that aired back in April was directed toward individuals under the age of 18. The advertisement in question was streamed during the PrestonPlayz program, popular for its content including games such as Minecraft, on […]
Industry
November 15, 2023
ASA Reprimands Rank Group’s Baga Chipz Instagram Ad
Gambling company with a strong focus on building a one-of-a-kind mix of player experiences, digital channels, and branded venues in the United Kingdom and Spain, Rank Group, has been criticized by the Advertising Standards Agency (ASA) in regard to a challenging Instagram post from Mecca Bingo. The latter, which is the group’s community gaming brand […]
Industry
November 1, 2023
Betfred Tweets with Anthony Joshua Under Fire by the ASA
Last year, the Advertising Standards Authority (ASA), the regulator in charge of advertising across the United Kingdom, strengthened its rules for gambling advertising. Announcing the new stringent measures sought to reduce the possibility of advertisements of gambling products to appeal to underage individuals. At the same time, gambling licensees must adhere to the established rules, […]
Sports
October 18, 2023
ASA Says Sky Bet Tweet Breached Advertising Regulations
The regulator in charge of advertising in the United Kingdom, the Advertising Standards Authority (ASA), constantly monitors such activities and imposes actions against companies that breach the established advertising regulations. As the regulator, the Authority scrutinizes different sectors, including the gambling and betting vertical. On Wednesday, the ASA announced that it upheld an assessment against […]