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Sports
October 22, 2025
Media Watchdog Bans Chelsea/Lewis Hamilton Gambling Ads in the UK
The Advertising Standards Authority, the UK’s media watchdog, has gone after popular sportsbook and online casino Betway, as well as Kwiff, a betting app, alleging that the company has breached gambling advertising laws by featuring the logo of Chelsea FC, and by including the image and likeness of Lewis Hamilton, a well-known Formula 1 driver, […]
Industry
October 16, 2025
ASA’s CAP and BCAP Introduce Guidance Updates to Protect Minors
The United Kingdom’s Advertising Standards Authority (ASA) announced that its Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have updated their guidance to protect minors from the negative impact of gambling and lottery advertising. ASA Unveiled a Series of Guideline Updates The ASA clarified that, in 2022, the two committees […]
Industry
September 18, 2025
ASA Under Fire over Failure to Act on Gambling Content Marketing
The Advertising Standards Authority (ASA) faces renewed scrutiny from Peers for Gambling Reform (PGR), which has accused the watchdog of failing to tackle gambling advertising on social media. In a scathing letter sent to ministers and regulators on 11 September, the group accused the ASA of repeatedly delaying action on “content marketing.” This online promotional […]
Sports
September 3, 2025
Watchdogs Align Ad Rules for UK and Foreign Gambling Companies
The Advertising Standards Authority (ASA), the UK’s ad watchdog, has taken steps to plug a gap that let overseas betting companies target British customers with fewer rules than UK-based ones. CAP Shuts Down Gap, Letting Overseas Gambling Ads Dodge UK Guidelines Starting September 1, the Committee of Advertising Practice (CAP) changed its rules so all […]
Industry
August 27, 2025
ASA Reprimands Sean Graham over Unclear Promotion Conditions
The UK Advertising Standards Authority (ASA) has upheld a complaint against bookie Sean Graham, issuing a warning over the unfair administering of a promotion. The bookmaker was told that its ad must not appear in the same form and that it should make sure its future promotions are fairly administered. Sean Graham Shop Didn’t Allow […]
Industry
July 16, 2025
ASA Cracks Down on Play’n GO for Problematic Ads
The UK’s Advertising Standards Authority (ASA) has taken action against three online gambling ads by supplier Play’n GO after determining that the imagery depicted could appeal to underage individuals. The regulator concluded that the ads violated the UK’s strict gambling promotion rules and ordered Play’n GO to remove the offending content immediately. Colorful Animated Characters […]
Casino
July 10, 2025
ASA Strikes Down Ad Complaint Against Buzz Bingo
The Advertising Standards Authority (ASA) has ruled in favor of Buzz Group and the latter’s Buzz Bingo brand over the publication of a gambling ad that appeared on the Facebook account of the popular website on April 12, 2025. ASA Says Buzz Bingo Did Not Breach Any Laws In it, an action figure with no […]
Industry
July 2, 2025
ASA Upholds Ruling Against LEBOM over Irresponsible Gambling Ads
The UK Advertising Standards Authority (ASA) upheld two complaints against LEBOM Ltd regarding the company’s paid-for social media ads for its peer-to-peer sports betting app. The ruling reinforces the regulator’s strict stance on gambling and alcohol in marketing, particularly when promotional materials appear to glorify risky behavior, potentially harming consumers. Problematic Elements Could Lead to […]
Industry
June 11, 2025
ASA Upholds Complaint Against Ladbrokes’ Ladbucks Ads
The UK’s Advertising Standards Authority (ASA) has upheld complaints against Ladbrokes alleging that the operator’s Ladbucks offering could appeal to minors. Complaint Says Ladbucks Appeal to Minors The ASA emphasized that its current action relates to TV and VOD ads, which were originally aired in December 2024. Essentially the same, the two ads promoted Ladbrokes’ […]
Industry
June 4, 2025
UK’s ASA Upholds Complaint Against LiveScore Bet
The UK’s Advertising Standards Authority (ASA) has upheld a complaint against two of LiveScore Bet’s ads. As it turned out, the ads appeared to minors, which is strictly prohibited in the UK. Complaint Said LiveScore Displayed Gaming Ads to Minors The complaint relates to two ads that were aired on LiveScore, a soccer score app, […]
