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Industry
August 27, 2025
ASA Reprimands Sean Graham over Unclear Promotion Conditions
The UK Advertising Standards Authority (ASA) has upheld a complaint against bookie Sean Graham, issuing a warning over the unfair administering of a promotion. The bookmaker was told that its ad must not appear in the same form and that it should make sure its future promotions are fairly administered. Sean Graham Shop Didn’t Allow […]
Industry
July 16, 2025
ASA Cracks Down on Play’n GO for Problematic Ads
The UK’s Advertising Standards Authority (ASA) has taken action against three online gambling ads by supplier Play’n GO after determining that the imagery depicted could appeal to underage individuals. The regulator concluded that the ads violated the UK’s strict gambling promotion rules and ordered Play’n GO to remove the offending content immediately. Colorful Animated Characters […]
Casino
July 10, 2025
ASA Strikes Down Ad Complaint Against Buzz Bingo
The Advertising Standards Authority (ASA) has ruled in favor of Buzz Group and the latter’s Buzz Bingo brand over the publication of a gambling ad that appeared on the Facebook account of the popular website on April 12, 2025. ASA Says Buzz Bingo Did Not Breach Any Laws In it, an action figure with no […]
Industry
July 2, 2025
ASA Upholds Ruling Against LEBOM over Irresponsible Gambling Ads
The UK Advertising Standards Authority (ASA) upheld two complaints against LEBOM Ltd regarding the company’s paid-for social media ads for its peer-to-peer sports betting app. The ruling reinforces the regulator’s strict stance on gambling and alcohol in marketing, particularly when promotional materials appear to glorify risky behavior, potentially harming consumers. Problematic Elements Could Lead to […]
Industry
June 11, 2025
ASA Upholds Complaint Against Ladbrokes’ Ladbucks Ads
The UK’s Advertising Standards Authority (ASA) has upheld complaints against Ladbrokes alleging that the operator’s Ladbucks offering could appeal to minors. Complaint Says Ladbucks Appeal to Minors The ASA emphasized that its current action relates to TV and VOD ads, which were originally aired in December 2024. Essentially the same, the two ads promoted Ladbrokes’ […]
Industry
June 4, 2025
UK’s ASA Upholds Complaint Against LiveScore Bet
The UK’s Advertising Standards Authority (ASA) has upheld a complaint against two of LiveScore Bet’s ads. As it turned out, the ads appeared to minors, which is strictly prohibited in the UK. Complaint Said LiveScore Displayed Gaming Ads to Minors The complaint relates to two ads that were aired on LiveScore, a soccer score app, […]
Poker
March 26, 2025
UK Sanctions PokerStars over Irresponsible Instagram Advertisement
The UK Advertising Standards Authority (ASA) has officially condemned Stars Interactive, the company behind PokerStars, for a “socially irresponsible” Instagram advertisement featuring social media influencers. The ruling reinforces the ASA’s commitment to maintaining strict advertising standards in the gambling industry, ensuring users remain safe from reckless or misleading gambling promotions. Influencers Boasted About the Ease […]
Industry
December 11, 2024
Betfair Ad Gets Green Light by ASA Despite Underage Audience Worries
A radio advertisement by Betfair in the UK was under scrutiny by the country’s regulator of advertising, the Advertising Standards Authority (ASA). ASA Probes Radio Ad by Betfair The regulatory probe follows a complaint filed against an advertisement of the popular betting and gaming brand which aired via Radio X on September 3, 2024. The […]
Industry
December 11, 2024
Ireland’s ASA and GRAI Team up to Ensure Fair Gambling Ads
The Advertising Standards Authority for Ireland (ASA) has unveiled a partnership with the Gambling Regulatory Authority of Ireland (GRAI). Under the deal, the GRAI, which will be responsible for licensing and regulatory matters concerning the gambling industry, will streamline the process of complaints about gambling ads. ASA and GRAI Want to Ensure Transparent and Fair […]
Industry
September 25, 2024
ASA Orders Social Casinos to Take Down Misleading Ads
The United Kingdom’s Advertising Standards Authority (ASA) has reprimanded five advertisers for misleading social casino ads. The sponsored ads were aired on TikTok and were falsely implying that people could win real money when that was not the case. The Ads Were Misleading, According to the ASA The five companies that got reprimanded by the […]