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Sports
August 16, 2024
LiveScore Bet Launches Total Betting TVC and New Media Plan
Leading sports betting brand and key component within the LiveScore Group sports ecosystem, LiveScore Bet, has announced the launch of a new Total Betting television commercial (TVC) in Ireland along with a new media plan in collaboration with Sky Sports and RTE. Total Betting TVC Campaign Launched in Ireland The recent announcement has allowed LiveScore […]
Industry
August 12, 2024
Australia Presses On with Gambling Ad Cap
The Australian government is pressing ahead with plans to introduce a cap on gambling advertising during general television programming despite significant pressure from its ranks as well as from the Greens to introduce an outright ban. There has been an increasingly heated debate about gambling ads, with public health advocates joining politicians and community groups […]
Industry
August 7, 2024
Anti-gambling Groups in Australia Say No to NDA on Betting Reform Brief
Australia’s Labor government faced criticism and scrutiny amid reports about a partial gambling ads ban. Earlier this week, crossbenchers raised their concerns about the potential ineffectiveness of a partial gambling ads ban on TV, despite initial talks about a blanket ban on such ads. Local media reports suggested that Anthony Albanese’s government is exploring options […]
Industry
August 6, 2024
Australia: Labor under Scrutiny over Partial Gambling Ads Ban
Just like in the UK, Australia is also going through an overhaul of its gambling sector. An inquiry into the gambling industry which was completed last summer proposed a range of changes as a way to decrease problem gambling, protect vulnerable individuals and limit crimes related to the gambling industry such as money laundering. The […]
Industry
August 5, 2024
Brazil Enhances Gambling Advertisement Regulations
The Brazilian government has published new rules and provisions governing how fixed-odds betting businesses advertise their products, specifically concerning the use of social media influencers. The new requirements were introduced via Ordinance SPA/MF No. 1,231/2024 and represent another vital milestone in Brazil’s efforts to modernize its gambling market. Regulations Reflect Evolving Market Realities The new […]
Industry
August 5, 2024
Australia Considers Gambling Ads Cap Instead of Blanket Ban
Australia continues to mull over a ban on gambling ads. As the discussions continue, Anthony Albanese’s administration has reportedly proposed a cap on TV ads instead of an outright ban. Under a new measure proposed by communications minister Michelle Rowland, ads would be capped to no more than two adverts an hour on each TV […]
Industry
July 31, 2024
ASA Dismisses Complaint against Coral Digivan Ad in Cheltenham
The UK Advertising Standards Authority (ASA) has evaluated a somewhat controversial ad promoting the products of betting operator Coral. However, the ASA decided that the billboard ad did not violate its rules. The advert in question was mounted on a digital billboard on a parked van in Cheltenham. It was published ahead of the Cheltenham […]
Industry
July 25, 2024
Sportradar Unveils Social Media Video Ads Featuring Betting Data
Sportradar has once again driven innovation, launching an industry-first solution that integrates live sports data and betting content into the video advertisements offered by its ad:s paid social marketing service. This unprecedented approach will unlock new opportunities for the sports betting specialist’s operator partners, the announcement emphasized. Thanks to the new integration, Sportradar’s clients will […]
Industry
July 23, 2024
KSA Issues Warning against Licensee for Untargeted TV Ads
In an effort to protect vulnerable groups such as young adults, the Netherlands implemented changes to non-targeted advertising of online gambling activities. The restrictions came into force last year in July, effectively prohibiting non-targeted iGaming advertising. As of July 1 this year, the restriction was expanded to cover program and event sponsorships. In other words, […]
Industry
July 11, 2024
Danish Regulators Team Up to Crack Down on Illegal Gaming Ads
A new agreement will see the Danish Consumer Ombudsman, the Gambling Advertising Board and the Danish Gambling Authority (Spillemyndigheden) work together to take more effective action against illegal gambling advertising. As illegal ads continue to circulate the Danish media space and target local customers, the three bodies decided that it was time to do […]
