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Industry
July 16, 2025
Danish Gambling Regulator Updates Rules Around Promotions and Advertising
Denmark’s gambling regulator, Spillemyndigheden, has unveiled revised guidelines aimed at tightening the way licensed operators promote gambling to consumers. The new rules, now in their third and fifth version for disclosure and promotional activity, respectively, place tighter restrictions on how the industry can market its products. Advertisements Must List Additional Information The changes refresh two […]
Industry
July 16, 2025
ASA Cracks Down on Play’n GO for Problematic Ads
The UK’s Advertising Standards Authority (ASA) has taken action against three online gambling ads by supplier Play’n GO after determining that the imagery depicted could appeal to underage individuals. The regulator concluded that the ads violated the UK’s strict gambling promotion rules and ordered Play’n GO to remove the offending content immediately. Colorful Animated Characters […]
Industry
July 7, 2025
Bulgarian Psychologist Says Ads Encourage Minors to Gamble
Bulgarian psychologist Desislava Bezinska has spoken on the country’s struggles with problem gambling. Among other things, she addressed the prevalence of untargeted ads and the damage that gambling harm causes. Bulgaria’s Gambling Problems Started with COVID In an interview with Bulgarian news outlet Capital, Bezinska talked about her experience with people suffering from gambling addiction. […]
Industry
July 6, 2025
Macau Contemplates Axing Gambling Ads
Macau continues its efforts to diversify its industry and end its historic dependence on gambling. As these efforts progress, lawmakers are considering a ban on gambling ads. Macau Wants to See How the Public Feels Macau’s Economic and Technological Development Bureau has launched a formal public consultation into the matter to see how the public […]
Industry
July 2, 2025
ASA Upholds Ruling Against LEBOM over Irresponsible Gambling Ads
The UK Advertising Standards Authority (ASA) upheld two complaints against LEBOM Ltd regarding the company’s paid-for social media ads for its peer-to-peer sports betting app. The ruling reinforces the regulator’s strict stance on gambling and alcohol in marketing, particularly when promotional materials appear to glorify risky behavior, potentially harming consumers. Problematic Elements Could Lead to […]
Industry
June 26, 2025
Spain’s Gambling Ad Ban Cuts New Accounts by 55%
According to a new study, Spain’s 2020 Royal Decree, which ruled for gambling advertisement restrictions, has helped significantly diminish the number of new player accounts. New Gambling Accounts in Spain Have Fallen in Number Implemented five years ago, the 2020 Royal Decree aimed to prevent minors from being exposed to gambling ads by changing the […]
Industry
June 20, 2025
Romania Asks Google and Meta to Block Illegal Gaming Ads
Romania is seeking to crack down on illegal gambling content appearing across Google and Meta’s platforms. To that end, the country’s regulator, Oficiul Național pentru Jocuri de Noroc (ONJN) asked the tech giants to take down any paid ads promoting unauthorized gambling operations. ONJN Asks Google and Meta to Take Immediate Action In formal letters […]
Industry
June 4, 2025
UK’s ASA Upholds Complaint Against LiveScore Bet
The UK’s Advertising Standards Authority (ASA) has upheld a complaint against two of LiveScore Bet’s ads. As it turned out, the ads appeared to minors, which is strictly prohibited in the UK. Complaint Said LiveScore Displayed Gaming Ads to Minors The complaint relates to two ads that were aired on LiveScore, a soccer score app, […]
Industry
June 3, 2025
Kenya’s Digital Content Creators Association Slams Ban on Influencer Gambling Promotions
A Kenyan trade union has expressed discontentment with the local gaming regulator’s lack of consideration for the opinion of key industry stakeholders when making important decisions. This comes as Kenya’s Betting Control and Licensing Board (BCLB) just released a directive prohibiting the use of influencers, celebrities, and content creators in all forms of gambling ads. […]
Industry
May 30, 2025
Kenya Bans Influencer Gambling Promotions
Kenya’s Betting Control and Licensing Board (BCLB) released a directive prohibiting the use of influencers, celebrities, and content creators in all forms of gambling advertisements. While this move could significantly impact the nation’s thriving betting endorsement market, authorities remain adamant that such a ban will have positive long-term implications and is a necessary step toward […]
