Sweden Sees Decline in Problem Gambling Despite Industry Growth

A recent study examining gambling behavior in Sweden over the past two decades suggests that problem gambling has decreased even as the industry has expanded.

New Report Highlights Long-Term Decline in Swedish Gambling Harm

The report prepared by economist Ola Nevander on behalf of the Swedish Trade Association for Online Gambling, Branschföreningen för onlinespel (BOS), draws on national surveys and research spanning more than 20 years. Its findings show that the share of adults who experience gambling-related issues has either remained stable or trended downward since the early 2000s.

Data cited in the study shows that the proportion of individuals classified as problem gamblers fell from just over 2% in the late 2000s to around 1.3% by 2021. In absolute terms, this translates into tens of thousands fewer affected individuals despite overall population growth during the same period.

This development stands out against the backdrop of a transformed gambling scene. Over the years, access to betting has expanded, driven by mobile technology, a surge in online platforms, and increased marketing activity. Yet according to the report, these changes have not led to a corresponding rise in harmful gambling behavior.

The authors argue that the explanation is not straightforward. Instead of attributing the trend to a single cause, the study highlights a combination of factors, including shifts in social behavior, improvements in mental health awareness, and evolving regulatory frameworks.

Sweden Urged to Strengthen Oversight Despite Positive Trends

One element emphasized is the role of licensed operators. Regulated platforms are required to implement consumer protection measures such as deposit limits, self-exclusion systems, and behavioral monitoring tools. These mechanisms can help identify risky patterns and provide support to users. In contrast, unlicensed operators lack such safeguards, raising concerns about players who move outside the regulated system.

The report also points to advancements in digital tools and data analysis, which have made it easier to detect problematic behavior. When applied, these technologies may contribute to a reduction in gambling-related harm over time.

Treatment options have also improved. Psychological approaches, such as cognitive behavioral therapy, are identified as among the most effective methods to address addiction. Keep in mind that the study notes that long-term evidence remains limited, and further research is needed to assess sustained outcomes.

Despite the positive trend, industry representatives caution against complacency. They stress that while progress has been made, gambling addiction has not been eliminated and requires continued attention from policymakers, operators, and healthcare providers. Another issue raised is the lack of recent national data. The most thorough survey on gambling prevalence in Sweden dates back to 2021, prompting calls for updated research to better understand current patterns.