Sportradar Deepens Ties with Bundesliga, Unveils New Products

Leading sports data company, Sportradar Group, announced that it has renewed and reinforced its long-term relationship with Bundesliga International, a soccer portal under the DFL Deutsche Fußball Liga’s umbrella.

The Expanded Partnership Will Result in New Products

According to the announcement, Sportradar has renewed its partnership with Bundesliga International, which has run since 2005. The expanded partnership will create new opportunities for fans to engage with the sport.

Sportradar said that the enhanced agreement will improve the viewing experience, champion innovation, and deliver next-gen digital experiences for the betting and gaming market.

The announcement elaborated that the new arrangement has resulted in the launch of new products and features, coming just in time for the start of the 2025-26 Bundesliga season. These products, which are underpinned by Sportradar’s cutting-edge technology and based on the 3.6 million data points from every Bundesliga match, are set to change how fans interact with the sport.

The new products include:

• Live Playing Markets – Pairing the Bundesliga tracking data with Sportradar’s unparalleled artificial intelligence capabilities, this product will create some 240 additional opportunities for real-time bets per match.
• 4Sight Streaming – This product will allow betting operators to incorporate AI-driven animated overlays and actionable insights into live streams. Powered by next-gen streaming tech, 4Sight Streaming will greatly enrich the viewing experience, increasing players’ understanding of the action
• Enhanced Live Match Tracker – By pairing tracking data and computer vision, this product will engage bettors with in-play betting opportunities directly within the betting app

All new products highlight Sportradar’s profound sports expertise. The provider covers some 150,000 matches across over 900 soccer leagues and therefore boasts one of the industry’s deepest and most comprehensive soccer portfolios.

Sportradar Matches Bundesliga’s Drive for Innovation

Executives hailed the agreement, with Sportradar’s senior vice president of fan engagement, Patrick Mostboeck, expressing excitement about the opportunity to deepen his team’s relationship with one of the biggest European leagues.

Over the course of our nearly twenty-year relationship, we’ve worked together to develop some of the most innovative and engaging soccer solutions for fans across the globe. And we continue to work together to power new ways to engage audiences and deliver unmatched value to the global soccer ecosystem.

Patrick Mostboeck, SVP of fan engagement, Sportradar

Peer Naubert, Bundesliga International’s chief executive officer, was likewise pleased. He said that the partnership with Sportradar reflects his team’s drive for innovation.

Naubert added: “This long-term relationship lays the foundation for creating new ideas and staying ahead of the curve, and we’re excited to see the fruits of that labour come to life with this latest launch.”

The renewed agreement with Bundesliga International comes several weeks after BETesporte agreed to pioneer Sportradar’s Bettor Sense Solution.