Shake Shack to Open 10 New Restaurants at PENN Locations

Shake Shack is set to open 10 new locations within casinos as part of a partnership with PENN Entertainment, with the first restaurant planned to begin operations in 2026 at Hollywood Casino Toledo in Ohio and River City Casino in St. Louis, Missouri.

PENN and Shake Shack Announce Partnership

PENN’s casino expansion supports Shake Shack’s broader strategy to grow its licensed business globally, while also working toward a long-term goal of operating 1,500 company-owned locations. Meanwhile, Shake Shack is additionally exploring small-format stores and expanding into suburban areas with drive-thru options.

According to Todd George, executive vice president, operations, at PENN Entertainment, the partnership represents an exciting step forward as the company continues to revitalize our properties with updated dining and entertainment offerings. George noted that Shake Shack is a popular brand that connects well with PENN’s guests, therefore, the company is excited to bring it to a key part of the casino and resort operator’s property portfolio.

The cordial feeling was mirrored by Michael Kark, president of global licensing at Shake Shack. Kark explained that the company is thrilled to work with PENN Entertainment as it sees this as an important stepping stone in the world of entertainment. Kark further noted that Shake Shack continues to explore flexible formats that support the brand’s expansion into new regions across the US. In partnership with PENN, the company is creating new opportunities to bring its signature combination of high-quality ingredients and genuine hospitality to a broader audience, according to him.

More About Shake Shack and PENN Entertainment

Shake Shack is a popular US restaurant chain that offers new takes on American classics, made with premium ingredients. The brand is renowned for its freshly prepared Angus beef burgers, crispy chicken, hand-spun milkshakes, house-made lemonades, and a selection of beer and wine. Focusing on high-quality food at a great value, welcoming hospitality, Shake Shack has become a brand with broad, loyal appeal, qualities that PENN has noted in their press release about the collaboration.

Speaking of PENN Entertainment, it is one of the leading providers of integrated entertainment, sports content, and casino gaming experiences. The company operates across 28 jurisdictions in the region, offering a diverse portfolio that includes casinos, racetracks, as well as online sports betting and iCasino platforms. PENN’s portfolio is further strengthened by its industry-leading customer loyalty program, PENN Play, which provides approximately 32 million members with a distinctive range of rewards and experiences.