SGLA and SPGA Merge to Create “Clear and Consistent Voice”

In May, we reported that the Social Gaming Leadership Alliance (SGLA), a new advocacy group supporting sweepstakes casinos in the U.S., had joined the Social and Promotional Games Association (SPGA) in their efforts to counter the growing animosity towards the sector. 

Now, the two gambling trade groups have officially joined forces, creating a single body to represent operators in the controversial industry.

Consolidating Efforts 

As first reported by Gambling Insider, the SGLA has incorporated the SPGA into its structure, which means the latter will no longer operate as a separate entity.

A representative for the SPGA confirmed the decision in a statement also shared with Casino Reports, emphasizing the organization’s interest in “consolidating its efforts with the SGLA.”

“The category is best served by a clear and consistent voice from one group. We’re proud of what our members have accomplished and look forward to the continued leadership of the SGLA.”, the statement further said. 

Rough Times for Operators

That need for more clarity and consistency comes amid challenging times for sweepstakes operators all across the country. In California, where both groups spent months campaigning against a proposed ban, lawmakers moved forward anyway. AB 831 passed both chambers of the legislature last week, leaving only Governor Gavin Newsom’s signature, or potential veto, as the last word.

The SPGA had been the first to step into the spotlight, launching last September with 11 founding members and making waves with press releases and public statements defending sweepstakes casinos and sportsbooks. 

Earlier this year, the SGLA entered the picture, with a particularly high-profile roster that included VGW, parent company of Chumba Casino, Luckyland Slots, and Global Poker, and signed on as a key member. Former South Carolina Congressman Jeff Duncan serves as the group’s executive director and has been the most prominent voice attached to its messaging.

Both organizations opposed California’s bill, with the SGLA even organizing an in-person protest in Sacramento on September 8. But despite these efforts, lawmakers in both the Senate and Assembly approved the measure unanimously.

Ongoing Battles

California, as the largest U.S. state, represents a crucial market for sweepstakes operators. While Newsom has yet to sign AB 831, insiders expect even more fights ahead, whether through litigation or follow-up legislation.

The Golden State is not alone, with Nevada, New Jersey, and New York also advancing sweepstakes bans, with the mention that New York Governor Kathy Hochul still needs to sign her name on the bill. 

Connecticut, Louisiana, Maryland, and Montana have also considered similar restrictions, and some regulators have gone as far as issuing cease-and-desist orders.

Still, many states remain untouched, and supporters continue to argue that the dual-currency model used by sweepstakes casinos keeps the model compliant with existing law. For them, the fight is far from over.