PointsBet Launches Push into Alberta’s iGaming Market

PointsBet has positioned itself for its next phase of growth in Canada, focusing its attention on Alberta as the province gears up to launch a fully open and competitive iGaming market. The operator confirmed this week that PointsBet Canada has formally entered the provincial registration process. This move creates an opportunity to start its marketing campaigns and customer outreach activities ahead of a full launch expected later this year.

The Operator Aims to Replicate Its Ontario Success

Alberta is inviting private operators to compete under provincial oversight. Eligible Alberta residents can pre-register on PointsBet’s Canadian platform, giving the operator an early foothold. Industry experts view this as the most significant market expansion since Ontario opened in 2022. 

PointsBet enters the Alberta market through Alberta Gaming, Liquor and Cannabis’ registration framework. This streamlined process empowers operators to begin promotional activities while they finalize the licensing process. This approach offers a crucial advantage for operators, allowing them to gain early market recognition.

Alberta represents a natural expansion opportunity for PointsBet. The company has already established a foothold in Ontario through its sportsbook and online casino, which use its proprietary cloud-based wagering platform. The same technical framework will power the Alberta launch, bringing familiar features such as in-play betting, racing wagering, and a growing casino catalog to a new audience.

Alberta Represents a Promising New Market

​Scott Vanderwel, CEO of PointsBet Canada, noted that Alberta’s shift to an open market would increase choice, strengthen player protections, and channel more customers away from unlicensed offshore platforms. The company’s Canadian operations are specifically designed to cater to the local market while leveraging the expertise of its Canadian employees.

We’re excited to introduce our sports betting and online casino products to Alberta residents, supported by industry-leading speed, responsible gaming tools, and local expertise.

​Scott Vanderwel, CEO of PointsBet Canada

The upcoming Alberta launch has attracted significant attention from operators. Provincial regulators record robust early engagement, especially from major brands already active in Ontario. DraftKings, FanDuel, bet365, and theScore Bet are all expected to pursue licenses in Alberta, setting the stage for a highly competitive marketplace from day one.

​This increased competition closely aligns with lawmakers’ plans to replicate Ontario’s success, attracting dozens of licensed operators and securing new revenue streams. Despite stiff competition, PointsBet believes its Canadian-focused strategy, local employees, and dedication to developing robust, safe gaming solutions will attract Alberta players and lead to lasting growth.