Paysafe Survey Shows Half of Super Bowl Bettors Will Bet Online

Super Bowl LX is set to go down this Sunday in Santa Clara, California, and research released by Paysafe shows that 51% of fans following the game in US states and Canadian provinces that have regulated sports betting plan to place wagers online.

Paysafe Conducted the All the Ways Players Pay: Super Bowl Survey 

Paysafe, a leading payments platform with a long history of serving merchants and consumers across global entertainment markets, recently conducted the All the Ways Players Pay: Super Bowl survey to gauge sports fans’ betting mood. The report shows that more than half of bettors would engage in the activity online. There is also strong interest in legalized betting among fans in this year’s host state, California, as well as in Texas and Alberta.

The findings are based on a survey conducted for Paysafe by Sapio Research among 3,000 respondents of legal gambling age who expressed interest in following the Super Bowl. Participants were drawn from the US, including California, Florida, Massachusetts, New Jersey, New York, Ohio, Pennsylvania, and Texas. Additionally, the survey also looked at residents of Canada’s Alberta and Ontario provinces. Sapio Research carried out the online interviews in December 2025 using email invitations and an online survey.

Here’s What the Survey Found

According to the survey, 59% of fans plan to place bets on game day, with 27% expecting to wager more than they usually do. When selecting an online sportsbook, 43% of bettors cite brand trust as the leading factor, followed by fast and seamless payouts (37%). The ability to cash out a Super Bowl wager smoothly ranks higher than any other non-payment consideration, including odds (30%), user experience (22%), promotions (21%), and available sports events (14%).

Payment features also play a key role in sportsbook selection within regulated markets, particularly rapid deposits (25%) and a broad selection of payment options (24%). As bettors prioritize access to their preferred payment methods, competition for Super Bowl customers is increasingly influenced by the diversity of sportsbook cashiers. 

Across regulated markets, debit cards remain the most popular option, with 43% of bettors choosing that. However, this is closely followed by digital wallets at 42%. Although some states, such as Massachusetts, prohibit credit cards for wagering, they are still preferred by 33% of bettors overall. In Ontario, that number sits at 47%, while in New York it’s 51%. 

Meanwhile, California, Texas, and Alberta are yet to launch regulated sports-betting markets, but fans of the Super Bowl are already aware of payments’ importance. If betting were legalized, fans say payment considerations, particularly fast payouts and quick deposits, would outweigh all other factors except brand reputation (36%) when choosing a sportsbook.

As the Super Bowl draws near, however, some are worried about the rise of prediction markets, as they are a lot less regulated than traditional sports betting. For this reason, New York’s Attorney General Letitia James has issued a public alert on the matter, warning that prediction market operators often work outside traditional state rules.