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NOVOMATIC Secures Supplier’s License in the UAE
NOVOMATIC executives commented on the exciting development, saying that they are looking forward to establishing a foothold in the UAE

NOVOMATIC, a pioneer in gaming describing itself as Europe’s leading gaming tech group, announced that it has secured a gaming vendor license in the United Arab Emirates (UAE). The UAE has been making significant strides toward regulated gaming, causing gaming operators and suppliers to vie for a license.
The GCGRA Licensed NOVOMATIC
According to the announcement, NOVOMATIC is proud to have procured a Gaming Related Vendor License – Tier 1 by the General Commercial Gaming Regulatory Authority (GCGRA) of the UAE. NOVOMATIC added that it is looking forward to expanding its presence throughout the Middle East and forming new partnerships with local gaming entities.
NOVOMATIC, which is a decorated provider of cutting-edge content, said that its objective now is to establish itself as a reliable partner for licensed operators in the UAE, with a strong emphasis on innovation and compliance.
Thanks to the new license, NOVOMATIC will be able to fuel local partners with its state-of-the-art portfolio of land-based gaming solutions.
Executives Applauded the Deal
NOVOMATIC executives commented on the exciting development, saying that they are looking forward to establishing a foothold in the UAE. Stefan Krenn, a member of NOVOMATIC’s executive board noted that the license is a major milestone for the group.
This honor reflects our unwavering commitment to offer the most innovative products fulfilling the highest standards of responsible gaming. As we enter this exciting opportunity in the United Arab Emirates market, we successfully continue our international expansion strategy.
Stefan Krenn, member of NOVOMATIC Group’s executive board
NOVOMATIC’s vice president of global sales and product management, Thomas Schmalzer, also addressed the development. He said that, as a leading global player in gaming, NOVOMATIC is excited to supply its products to the UAE’s fresh market.
Our latest gaming solutions are designed to deliver exceptional performance to land-based gaming facilities across the United Arab Emirates, ensuring that international players can enjoy their preferred games with the same high standards and quality they expect from other jurisdictions worldwide.
Thomas Schmalzer, VP of global sales, NOVOMATIC
NOVOMATIC Is Committed to Compliance
The GCGRA was established in 2023 to serve as the UAE’s federal gaming regulator. It reflected the UAE’s ongoing warming up toward regulated gaming. Last year, the UAE’s first lottery went live, marking a monumental step for the region.
NOVOMATIC pointed out that its license from the GCGRA reflects its commitment and proactive approach to compliance, as well as its vision for creating long-term partnerships built on trust and excellence.
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