Mohegan Taps Guy Greene as New CMO for Digital Division

Mohegan has brought on Guy Greene as the company’s new chief marketing officer for its iGaming division, Mohegan Digital. 

Guy Greene Joins Mohegan Digital as CMO at Time of Rapid Expansion

Greene has been hand-picked by the company to help spearhead efforts in the vertical, which involves an increasingly diverse selection of markets and games across sports betting and casino play, across multiple brands.

Greene will be tasked with the existing portfolio of digital brands and their overall marketing performance, including creative services, social media, and community engagement. He will seek to differentiate the Mohegan Digital portfolio at a time when the landscape has become increasingly challenging and competitive. 

Commenting on the new appointment, Mohegan Digital president Rich Roberts had this to add:

“Guy Greene brings a wealth of knowledge and a proven track record to Mohegan Digital and the evolving marketing strategies we’re implementing. We’re excited to have him at the helm of our Marketing as our iGaming and online sports betting business continues its growth. 

Guy’s leadership will be instrumental in driving innovation, strengthening our brand presence, and ensuring we stay ahead in this dynamic, fast-evolving market.”

The company currently runs the Mohegan Sun Online Casino in Connecticut, the Mohegan Pennsylvania Online Casino, the PlayFallsViewCasino.com in Ontario, Canada, and recently, it went ahead with the Mohegan Pennsylvania Online Sportsbook. 

Greene will be tasked with leveraging big data and technology to help with player acquisition, retention, and maintaining the existing and future brands’ commercial momentum.