MIXI Consolidates Its PointsBet Shareholding, Increasing It to 66.43%

MIXI Australia, the Australian arm of the Japanese tech giant MIXI, has continued to grow its shareholding in PointsBet, highlighting its unwavering intent to acquire the Australian sportsbook despite opposition from rival bidder Betr.

The Japanese Tech Giant Continues to Gain Ground

MIXI Australia, which recently secured a majority stake in PointsBet, has continued to grow its relevant interest, increasing it from 61.58% to 66.43%. The acquisitions were made via a mix of AUD 1.25 per share on-market purchases and takeover acceptances. Additional shares were purchased under the terms of its July bidder’s statement.

As of September 12, 2025, MIXI had a 66.43% voting power in the Australian sports betting business. This means that MIXI owned a total of 230,893,535 shares in PointsBet as of the time of that announcement.

In the meantime, MIXI Australia hopes to consolidate its power amid opposition from rival bidder Betr.

Betr’s Proposal Failed to Convince PointsBet

Betr Entertainment was another bidder for PointsBet. Unlike MIXI, which sought to convince PointsBet’s leaders with an all-cash arrangement, Betr proposed an all-scrip deal, offering more than 4 of its own shares per 1 PointsBet share.

Betr firmly asserted that its bid represents a superior proposal due to inherent synergies between Betr and PointsBet that could have created millions of Australian dollars in additional value.

Despite considering an earlier version of this proposal, PointsBet’s leadership has largely preferred MIXI’s bid due to the cash security it offers. While PointsBet succeeded in blocking an earlier takeover by MIXI by leveraging its own shareholding, the latter company has continued to gain ground.

As a result of the prolonged battle between the two suitors, PointsBet announced that it doesn’t plan to add a Betr representative to its board of directors in order to avoid a potential conflict of interest.