Lottery.com Buys Stake in GXR to Support Sports.com Super App

Lottery.com, a leading technology company transforming the intersection of gaming, sports and entertainment, confirmed the upcoming launch of its Sports.com Super App. To power the app’s growth, Lottery.com also announced the $10 million acquisition of a majority stake in GXR’s sports and technology assets.

Lottery.com Secures Majority Stake in GXR’s Sports and Tech Assets

In its announcement, Lottery.com said that it had signed a Letter of Intent to purchase a 51% controlling stake in GSX’s sports and tech assets. The transaction values the assets at $10 million pre-money, or $3 per share, and is still subject to due diligence and final agreement.

Under the current arrangement, Lottery.com plans to fund the $5.1 million initial investment via stock, cash or a combination of both.

The agreement will transfer all GXR unencumbered assets, including its tech stack and user base to a new entity called NewCo. Initially, Lottery.com will own a 51% stake in NewCo.

If approved, the deal is expected to close by August 1.

Paul Roy, GXR’s founder and chief executive officer, was pleased with the agreement, calling it a “transformational moment for the global sports media ecosystem.”

Together with Lottery.com and Sports.com, we are developing the world’s first true sports super app. As global licensing discussions advance, and integration with the Lottery.com family of brands begins, we see a future where fans control their entire live event experience—on the Super App, across all screens, in every corner of the globe.

Paul Roy, founder & CEO, GXR

Lottery.com Seeks to Revolutionize Sports Entertainment

So what is this Super App? According to Lottery.com, the app is designed to “combine live streaming, social engagement, e-commerce and gamification into a single immersive ecosystem.” The app will offer live streaming, community chat clubs, star-based social media, e-commerce, real-money and fantasy sports gaming, and sports news.

The goal is to engage all kinds of fans, offering them a one-stop-shop for everything sports.

Set to go live in the third quarter of 2025, the app will at first focus on soccer and motorsport – two disciplines in which Sports.com has a significant presence. Lottery.com plans to add more sports in the future.

The app will sustain itself via premium streaming subscriptions, in-app ads, merchandising, and interactive challenges.

A Culmination of Lottery.com’s Efforts

Mark Bircham, director of Sports.com, noted that his team has been developing the app for two years. He lauded the acquisition of the GXR assets and the upcoming launch of the Sports.com Super App, saying that these developments are the culmination of “ a precise strategy to consolidate fragmented sports experiences.”

Bircham added: “Our partnerships with emerging motorsport stars like Callum Ilott, Louis Foster, and Sebastian Murray, along with this technology acquisition sets the stage for an aggressive media expansion that will redefine how fans watch, play and engage with their favorite leagues, teams, and players.”