LiveScore Bet has unveiled a new safer gambling campaign in partnership with its European brand ambassador Dimitar Berbatov. The initiative is dubbed Play With Control and highlights the importance of knowing your personal limits.
The Game Starts Before the Game
The new campaign comes just in time for Safer Gambling Week, an annual initiative seeking to encourage players to gamble responsibly and remain in control of their personal finance. As mentioned, the campaign is fronted by Dimitar Berbatov, a former Premier League player famous for his stoicism.
The campaign features a short promotional video in which Berbatov explains the principles behind his incredible success. The Bulgarian mentions that staying in control is what matters the most, especially in a world full of pressure.
Berbatov noted that his control on the pitch was the result of his preparation, focus, and awareness of his own limits – principles that he and LiveScore Bet believe should also apply to gambling.
Berbatov revealed that his personal method of staying in control has always been to visualize the different outcomes of a situation and be ready to react accordingly.
The game starts always before the game, if that makes sense. In your head, the night before you play: who you play, who are the players, how they played three games before that. So the preparation starts before the game.
Dimitar Berbatov
Berbatov added that pressure can make people act erratic, leading to mistakes. Because of that, he encouraged others to slow down, breathe and remain calm and in control.
LiveScore Bet Encourages Fans to Take a Measured Approach
LiveScore Bet emphasized that all of Berbatov’s principles for staying calm and in control could be applied to gaming too. The company celebrated the player’s incredible composure, which is further highlighted by his perfect penalty conversion track record.
Sam Sadi, LiveScore Group’s chief executive officer, also weighed in on the matter. While he acknowledged that many of his company’s customers are fervent sports fans, he emphasized that it is his team’s job to make sure that this passion is kept under control, allowing players to enjoy betting without harm.
Sadi said: “Play With Control shows how taking a calm, measured approach, understanding your odds and using the available tools can help fans stay in control and gamble responsibly. Dimitar is the perfect ambassador to bring this message to life.”