Kero Gaming Secures $3M in SIG Sports-Led Funding Round

Kero Gaming, an ambitious micro-betting odds specialist, just closed a $3 million funding round. The company announced that this funding will allow the company to “enter a phase of accelerated growth.”

Micro Bets, Macro Moves

As mentioned, Kero Gaming just closed a Series A funding round. The investment round was led by SIG Sports and supported by other parties trusting Kero’s vision, including Avenue H Capital, Chicago Trading Company, Eberg Capital, Sharp Alpha Advisors, and Yolo Investments.

The round was closed yesterday, securing Kero Gaming some $3 million to expand and grow. According to Kero Gaming’s founder and chief executive officer, Tomash Devenishek, the funding marked a “significant milestone” for his team. He further explained that the money will allow the company to enter a “phase of accelerated growth.”

Devenishek thanked SIG Sports and other investors for their support, saying that the company is now ready to cement its position as a “long-term, trusted provider delivering robust offerings that meet the evolving demands of operators worldwide.”

We’re doubling down on our commitment to provide cutting-edge micro-betting solutions as a long-term partner the industry can trust. A heartfelt thank you to Joe Grubb and the entire team at Susquehanna International Group as well as everyone else who participated for their continued belief in Kero Sports.

Tomash Devenishek, founder & CEO, Kero Gaming

Joe Grubb, vice president of SIG Sports, was happy by the opportunity to support Kero, praising the company for its exceptional growth and commitment to micro-betting. He added that his team is excited to continue backing Kero and support its quest to grow micro-betting.

We’re excited to deepen our partnership and support their mission to lead this exciting capability in oddsmaking for one of the highest growth categories within sports entertainment.

Joe Grubb, VP, SIG Sports

Kero Capitalizes on the Demand for Micro-Betting

Kero Gaming, for context, was founded in 2020, capitalizing on the growing demand for micro-betting products. Based in Miami, the company algorithmically generates, settles and prices micro-markets for over 180 sports betting brands globally.

Micro-betting is a novel form of wagering where players would place bets on immediate outcomes during a sporting event. This ensures active participation and allows fans to feel more involved in the sport.

Since its foundation, Kero Gaming has partnered with multiple leading operators. One of its latest achievements is a tie-up with Caesars Entertainment’s sports betting division, Caesars Sportsbook.