Inspired to Power Jenningsbet Shops with Vantage Terminals

Inspired Entertainment, a leading provider of content, technology and solutions to the gaming industry, has unveiled a new partnership with Jenningsbet, the UK’s biggest independent retail operator. Under the agreement, Inspired will supply its new partner with cutting-edge gaming products.

Inspired Teams Up with the Top Independent Operator in the UK

Under the agreement, Inspired Entertainment will inject its innovative Vantage terminal into Jenningsbet shops across the country. These new products will drive customer engagement, allowing the operator to remain ahead of the curve and differentiate itself from the competition.

Jenningsbet, which was founded in 1961, has cemented itself as a strong contender in Great Britain’s retail gaming market. The family-owned business is best known for its excellence and robust integrity practices.

With some 200 licensed shops in the UK, Jenningsbet is always looking to keep fans of all backgrounds engaged. To that end, the new agreement will see some 570 Vantage terminals deployed across approximately 144 of Jenningsbet’s shops.

According to Inspired Entertainment’s announcement, the rollout of these new terminals is set to kick off in the final quarter of the year.  

Jenningsbet Is Committed to Offering Best-in-Class Experiences

According to Inspired, this latest partnership in the UK is consistent with its ethos of powering leading gaming operators all over the world with “top-tier gaming solutions.”

As representatives of the two companies hailed the deal, Brooks Pierce, Inspired Entertainment’s chief executive officer, said that he was happy to have the UK’s largest independent bookmaker as a customer.

We look forward to working closely with their [Jenningsbet’s] team to deliver a seamless rollout and to support their continued growth.

Brooks Pierce, CEO, Inspired Entertainment

Jenningsbet’s CEO, Greg Knight, was likewise pleased with the agreement and said he was looking forward to adding the innovative Vantage terminals to Jenningsbet shops across the UK. According to Knight, the latest agreement is a testament to his team’s strategy to dazzle customers with experiences that defy expectations.

This collaboration aligns with our commitment to offering the best experience to our customers and staying at the forefront of the industry.

Greg Knight, CEO, Jenningsbet

BHA Opposes Tax Hike

In other news, the UK horse racing industry remains defiant of the government’s proposed tax hike, warning that the planned increase would devastate the industry and lead to job cuts.

In its latest study, the British Horseracing Authority (BHA) published pessimistic forecasts about the effect that increasing the remote gambling duty, asserting that it could damage British horse racing by as much as £330 million ($440.8 million) over five years.