Incentive Games Grows NA Footprint with Ontario License

Incentive Games, a leading iGaming software provider, has secured a license in Ontario, allowing it to offer its cutting-edge products to operators in the region. According to the leadership, entering the Canadian province represents a significant opportunity for the business.

AGCO Awards License to the Company

According to the announcement, Incentive Games has secured a license from the Alcohol and Gaming Commission of Ontario (AGCO). Thanks to this, the company will be able to immediately launch its products in the market, capitalizing on the growing demand for online gaming in Ontario.

As one of North America’s biggest online gaming markets, Ontario will provide significant opportunities to Incentive Games, allowing it to form meaningful partnerships with many companies.

In addition to providing Incentive Games with opportunities to grow, the latest license attests to the company’s commitment to compliance and safer gambling since, as Canada’s largest gaming market, Ontario sports strict rules on operator and supplier conduct.

The company’s local partners will get to incorporate the supplier’s state-of-the-art gaming products into their offerings. In Ontario, Incentive Games’ content will be distributed through its proprietary real-money gaming division, Incentive Studios.

Incentive Games Remains Committed to Meeting the Highest Standards

The company’s chief executive officer, John Gordon, was happy about the Ontario entry and called it a huge opportunity. Gordon added that his team is proud to have secured a license from the AGCO since it highlights the company’s commitment to compliance.

It [the license] reinforces our dedication to meeting the highest standards while delivering compelling real-money content. We are looking forward to building strong relationships in the region and continuing our momentum across regulated markets worldwide.

John Gordon, CEO, Incentive Games

The license in Ontario came not long after the company secured a provisional license from the Michigan Gaming Control Board, allowing it to expand its US presence. These latest developments underscore the importance of the NA market to the company’s long-term ambition.

Ontario iGaming Experiences Seasonal Slowdown

Speaking of Ontario, the province recently disclosed its iGaming figures for May, revealing a slight decrease in monthly revenue due to the usual summer lull.

Data shows that the total wagers placed were 10% down to CAD 7.26 billion for May, resulting in total iGaming revenue of CAD 307 million, down 9% month-on-month.

Despite the apparent month-on-month setback, the May 2025 revenue exceeded the one recorded in June 2024, although it fell short of reaching the CAD 8.07 billion recorded in May 2024.