Glitnor Group Chooses Kambi as Its New Sportsbook Provider

Glitnor Group, an international iGaming and sports betting company, unveiled a major partnership with sports betting solutions leader Kambi that will see the latter company replace the former’s existing B2B sportsbook provider.

Glitnor Selects Kambi as Its Latest Ally

The new turnkey sportsbook partnership will see Kambi power Glitnor with its premium sportsbook technology and solutions across multiple markets in Europe and the Americas.

This will allow Glitnor to enhance its portfolio of leading gaming brands, which includes the likes of Lucky Casino, Happy Casino, Flax Casino and One Casino, in markets such as Sweden, the Netherlands, and Ontario.

As mentioned, Kambi will replace Glitnor’s B2B sportsbook provider, becoming a long-term ally of the operator. Glitnor noted that Kambi’s robust betting engine, AI-powered trading capabilities, award-winning Bet Builder product and regulatory compliance expertise will greatly benefit its business.

A Huge Opportunity for Both Companies

Glitnor was founded in 2018 by a team of industry veterans and has since cemented itself as a leading gaming company. As its team pursues further growth, partnering with Kambi seemed a “clear choice,” according to Glitnor CEO Richard Brown. Brown lauded Kambi’s tech capabilities and expressed confidence in the partnership’s success.

Kambi’s market-leading technology, proven track record and unrivalled expertise give us the foundation to deliver a premium, seamless sports betting experience to our players. We’re confident this partnership will enable us to achieve long-term success in our core markets.

Richard Brown, CEO, Glitnor Group

Werner Becher, Kambi’s CEO, was similarly pleased with the agreement and welcomed Glitnor Group to the Kambi family. Becher was certain that Kambi would deliver the edge its new partner needs.

This multi-jurisdictional agreement is a testament to the strength of our premium Turnkey Sportsbook, proven to deliver cutting-edge technology that drives growth, ensures regulatory peace of mind and creates a world-class betting experience for players.

Werner Becher, CEO, Kambi

Glitnor Secured a Significant Investment

The deal with Kambi comes a month after Glitnor Group secured a significant investment thanks to a contribution of $64.2 million from HG Vora Capital Management. That investment sought to arm Glitnor with the ability to pursue further growth in regulated markets across Europe and the Americas.

Around the same time, Kambi appointed Michelle Unsworth, former HR business partner at The Walt Disney Company, as its new chief people officer. In this position, Unsworth was tasked with overseeing all aspects of Kambi’s global people strategy.