GiG to Drop Five Sweepstakes Brands Amid Change in Industry Landscape

The company is bracing for a different rest of 2025 than it originally anticipated, with GiG Software CEO Richard Carter confirming during the firm’s Q2 earnings call that a change of plan has been necessary.

Carter has remarked that the company is facing new challenges in the sweepstakes sector and has decided to put plans to go ahead with five sweepstakes brand launches on the back burner. Instead of leaning into the sweepstakes sector, GiG Software will now pursue growth in regulated markets, with Brazil playing a core part of this strategy.

Gig Decides Not to “Waste Resources” with Sweepstakes Operators

The main reason for this is doubt about the sector, and specifically, the partners that cannot commit to specific operational results. According to Carter, local partners in the regulated Brazilian market have already shown strong commitment, whereas sweepstakes companies equivocate.

“What’s the point of wasting resources and time launching into sweepstakes with partners we’re not so sure about,” he asked rhetorically.

“Why would you not prioritise a growing regulated market like Brazil with a tier-one operator that wants to spend a lot of money on marketing and have the ability to significantly generate more revenue than those five launches alone would have done? When you look at it like that, I don’t think it’s a very difficult decision to make,” he continued.

While sweepstakes may be out of the pipeline, Carter believes the trade-off is worth it, as better-quality clients are poised to take their place.