Genius Sports Adds Marketing Heavyweight Tony Marlow as CMO

Genius Sports Limited, a global leader in real-time sports data, enhanced its C-suite with the addition of the experienced Tony Marlow as its new chief marketing officer. According to the company leaders, the appointee will allow the business to realize its vision and continue its growth.

Genius Sports Continues Its Investment in Strong Leadership

According to Genius Sports’ official announcement, Marlow will join the executive team in a position where he will be responsible for leading the company’s global marketing, communications, and brand strategy.

In its release, the sports data leader said that its new appointee is a specialist with extensive experience in building high-growth marketing organizations positioned where media, tech, and advertising meet. His prior experience includes time as the CMO of LG Ad Solutions. He has also occupied the same role at Integral Ad Science and Data Axle. Marlow’s earlier career also included a stint at Yahoo’s B2B marketing division.

As CMO of Genius Sports, Marlow will focus on heading the company’s global go-to-market efforts across its core audiences.

The appointment comes at a time when Genius Sports pursues further growth, hoping to expand its role in the ecosystem connecting sports, betting, media, and advertising. It also reflects the business’s continued investment in securing an experienced leadership team that can help it achieve further successes and capture emerging opportunities within real-time sports data and the live moment economy.

Marlow Says Genius Sports Is Poised to Capitalize on the Live Moment Economy

Mark Locke, Genius Sports’ chief executive officer, was pleased to welcome Marlow aboard, saying that it will enable the company to cement its position as the “operating system of sport, with the infrastructure to create value across every part of the ecosystem.”

As the industry converges across data, media, betting and advertising, our focus is on scaling that platform globally. Tony’s appointment strengthens our leadership team and our ability to execute against that vision and accelerate growth across the business.

Mark Locke, CEO, Genius Sports

Marlow commented on his appointment as CMO of Genius Sports, saying that he was excited to become a part of the company’s team at such an important moment for its business and the broader industry. He said that Genius Sports is currently in the perfect position to capitalize on the “live moment economy” thanks to its incredible infrastructure.

The live moment economy is here, and the sports category can now deliver even more value to fans and brands by helping them engage during the moments that matter most. That creates value across the entire ecosystem, while delivering a better experience for fans. Genius has built the infrastructure to make that possible. Our opportunity now is to bring that to the market in highly visible ways.

Tony Marlow, CMO, Genius Sports

In other news, Genius Sports previously released its 2025 financials, reporting double-digit revenue growth.