FashionTV Gaming to Inject Dazzling Games into BetMGM Casino

FashionTV Gaming Group unveiled an era-defining partnership with leading sports betting and iGaming operator BetMGM. The arrangement will pair FashionTV’s flagship luxury aesthetic with BetMGM’s expertise in delivering entertaining experiences to players, allowing both parties to grow their North American footprint.

BetMGM Adds FashionTV-Branded Games to Its Lineup

According to FashionTV Gaming Group’s official announcement, the company will inject a selection of FashionTV-branded games exclusively into BetMGM Casino and Borgata Online Casino. This will allow BetMGM to dazzle fans with the glamorous atmosphere that FashionTV’s titles are known for.

For reference, FashionTV-branded table games stand out thanks to the immersive, “high-gloss” experience they offer. What makes them so special is their unique blend of casino action, style, sophistication and the prestige associated with FashionTV.

Thanks to the partnership, BetMGM Casino users in Michigan and New Jersey can now play FashionTV Blackjack and FashionTV roulette. Additional FashionTV-branded content will become available in all US markets where BetMGM Casino holds a license.  

An Era-Defining Moment for the Two Businesses

The partnership between the leading gaming brand and FashionTV Gaming Group was hailed as an “era-defining moment” for both companies. With some 5,400 gaming titles in its North American library, BetMGM has exemplified an unwavering commitment to delivering best-in-class content in all markets in which it is live.

Oliver Bartlett, BetMGM’s vice president of gaming, emphasized that his team remains devoted to redefining iGaming entertainment and that the partnership with FashionTV Gaming Group aligns with this mission.

By introducing iconic TV and movie titles to iGaming, and now partnering with FashionTV Gaming Group, we’re creating experiences that go beyond gameplay and connect players to the brands they love.

Oliver Bartlett, VP of gaming, BetMGM

Moshe Cohen, founder and president of FashionTV Gaming Group, was similarly pleased about the partnership and the opportunity to breathe some more luxury into the BetMGM brand.

Cohen explained: “We are proud to bring FashionTV’s luxury lifestyle universe to the heart of online gaming in North America. BetMGM’s leadership and scale make it the perfect partner to transform our vision into a North American success story.”