Fanatics Becomes the Latest Sportsbook to Apply for and Gain a License in Missouri

Missouri is set to welcome a new sportsbook, with the Show-Me-State now playing host to the Fanatics brand and its sports betting operations, as the state is preparing to officially launch the vertical.

Missouri is Readying to Launch Sports Gambling in 2025

This is the 24^th jurisdiction in the United States where Fanatics has expanded into and the company is set to continue growing its footprint locally. This also makes the company the fifth to have formally gained a license in the jurisdiction, GamblingNews understands, as the field is beginning to crowd.

However, there are still details that remain to be thrashed out, such as which company’s local sponsor would be. Fanatics can team up with either an established land-based casino or by looking into one of the local professional sports teams.

The company will also be going up against at least several other companies; right now, this list consists of FanDuel, Circa Sports, and DraftKings. Among the other licensed parties is GLI, an independent testing lab, as well as Sportradar, a provider of data solutions.

Fanatics will, however, unlike the other operators, seek to have both a land-based and a mobile license. Missouri allows companies to secure a license without land-based property.

The state has untethered licenses to offer, with only two spots available

In the meantime, there are other companies that are looking to complete the certification process, including BetMGM, which has teamed up with Century Casinos and ESPN BET, which will be pushing forward through a tie-up with PENN Entertainment.

Another meeting with applicants who wish to operate without a deal with a sports team or a land-based venue is due on August 13, with two mobile licenses will be finally picked by August 15. This means that any of the other companies will have to have plan B.

Untethered licenses are, in fact, the preferred way of doing business for many companies, as they generate the bulk of sports betting handle. However, in a possible future where advertising is restricted, having access to brick-and-mortar venues could prove a benefit.