EveryMatrix Expands Its UK Presence Via BetTOM Collaboration

EveryMatrix has strengthened its expanding presence in the UK market by signing a multi-year agreement with new UK betting and casino operator BetTOM, which is now live with a comprehensive turnkey solution from EveryMatrix.

EveryMatrix and BetTOM Announce Deal

Ebbe Groes, CEO and co-founder of EveryMatrix, expressed pride in welcoming BetTOM to the EveryMatrix platform and anticipation for supporting their growth journey. He noted that Paul and his team have managed one of the most impressive brand launches on the platform, with BetTOM becoming a significant addition to the EveryMatrix family within just a month. He also highlighted that, following the acquisition of FSB Technology and the launch of their racing solution, EveryMatrix is rapidly expanding its presence in the UK.

As one of the fastest-growing providers in the industry, EveryMatrix has made significant progress over the past year, including the introduction of its first omnichannel turnkey platform partnership, the deployment of a fully managed proprietary horse racing platform, the ongoing addition of tier-1 clients such as WLA lotteries, and an expanding workforce. The collaboration comes not long after EveryMatrix shared great Q1 financial results.

Meanwhile, BetTOM aims to increase its market share among UK recreational players by focusing on personalized marketing activation. By integrating these advanced technologies into a single solution, BetTOM will be able to drive immediate revenue growth by managing its operations in real time through sophisticated, data-driven software.

Paul Colley, CEO of BetTOM, stated that as the company prepares to implement major plans in the UK, partnering with a leading tier-1 technology provider like EveryMatrix was crucial. He acknowledged EveryMatrix’s significant progress in the UK market and expressed admiration for the transformative potential of their turnkey solutions and innovative horse racing products. Colley expressed confidence that EveryMatrix’s technology will be instrumental in helping BetTOM establish itself as a recognized betting brand in the UK.

More About the Two Companies

EveryMatrix Ltd, founded in 2008 and headquartered in Malta, is a B2B software provider specializing in the iGaming industry. The company delivers online gambling platforms, products, and software solutions to online casinos, sportsbook operators, as well as state-owned and private lotteries. EveryMatrix is a member of both the European Lotteries Association and the World Lotteries Association.

BetTOM is a UK-based online gambling operator that has recently entered the market, offering a comprehensive suite of betting and casino products. The company has been granted a remote operating license by the UK Gambling Commission, allowing it to provide real event betting, virtual betting, casino, and bingo services to British consumers under the BetTOM brand.