DraftKings Shuts UK DFS Platform Down, Ends Business in Europe

DraftKings has decided to put an end to its daily fantasy sports (DFS) operations in the United Kingdom amid ongoing efforts to streamline and optimize the company’s business. Effective immediately, the decision will prevent players from participating in new contests.

DraftKings’ Business in Europe Is No More

DraftKings has operated daily fantasy sports in the UK since 2016. However, the company is currently undergoing a transformational period and is putting an end to its operations in Europe.

According to a community update by DraftKings, live contest entries submitted prior to 4.30 am GMT on October 3 would be settled normally. On October 4, the company officially shut down fantasy contests, living players until June 3, 2025, to withdraw their funds.

This has aligned with the operator’s broader strategy to not only optimize its business but focus on delivering growth and value in key higher-margin markets.

DraftKings, which has cemented itself as one of the two powerhouses in US betting, has been increasingly focused on its business there. The exit from the United Kingdom completes DraftKings’ European exodus, marking the end of its operation on the continent.

For context, DraftKings had previously secured licenses to offer DFS content in Malta, Germany, Ireland and Austria. Six years later, however, DraftKings quickly winded down its European business, ending its DFS operations in all markets other than the UK.

DraftKings Failed to Replicate Its American Success in the UK

DraftKings, which is one of America’s two biggest sports betting operators, has been bullish on expanding its local market share and competing with FanDuel. The two companies effectively control the larger part of the US market.

According to an official report, DraftKings singlehandedly commands control over 29% of the American online betting and gaming markets. The company’s mobile betting products are available in 25 US jurisdictions, including DC where it launched just recently.

DraftKings, however, failed to replicate its American success in Europe. Despite its partnership with Liverpool FC, one of the biggest names in British soccer, the operator struggled to attract players. DraftKings’ American rival, FanDuel, had likewise tried to tackle the British DFS market but backtracked on this decision in less than a year after launching a local fantasy sports platform.

While DraftKings’ desire to double down on the USA is understandable, many British customers felt let down by the decision.