Bragg Gaming Group Prepares to Reduce 12% of Workforce in Q1

The Toronto-based provider of iGaming solutions and content has outlined plans to reduce costs while incurring short-term expenditures related to personnel termination.

Bragg Gaming Group is one of the best-established iGaming technology companies, author of original titles, gamification features, and platforms. Now, though, the company is beginning 2026 on a piece of ill news, with the company confirming personnel layoffs.

Bragg Set to Drive Long-Term Cost Efficiencies from Layoffs

About 12% of the Canadian company’s workforce will be affected by the move, with Bragg Gaming Group set to pay about $1.2 million in termination costs while saving up to $5.25 million in the long run.

The decision comes as the company is addressing an increasingly competitive global market, with regulation playing an ever-increasing role, and changing the business landscape in a way that has a deeper impact on business.

Bragg Gaming Group is determined to sustain its target of net profitability, as it wants to ensure that it remains competitive, flexible, and product-focused. Scaling down is not necessarily a bad thing in this context, as it would allow the company to weather short-term difficulties as it scales its commercial footprint.

Commenting on these developments, Bragg’s CEO, Matevž Mazij, said, “We believe that we are in the enviable position of having great technologies, assets, people, and prospects. 

Nevertheless, given the increasingly complex regulatory compliance requirements, recent tax headwinds across key regions, emerging market opportunities, consolidation in the market, and our increased focus on short-term profitability, we needed to take this step now of restructuring the company’s staffing.”

AI to Further Boost Bragg’s Operational Capacity, Help Slash Costs

AI is a huge part of the overall company restructuring, too, with the firm overseeing the integration of the technology into 90% of all of its launches. The layoffs, paired with the greater use of AI, should allow Bragg Gaming Group to continue expanding its operational momentum and heft. 

Bragg is also holding another trump card up its sleeve, its boss believes. “We also believe that the company is currently undervalued by the market and that improving our cash profitability will help address this issue while also making us stronger in meeting consolidation opportunities as they arise,” Mazij wrapped up