Better Collective Names Thomas Plenborg as Chair of Its Board of Directors

Leading digital sports media group Better Collective announced the appointment of Thomas Plenborg as chair of its board of directors at its recent annual general meeting. Plenborg will assume the prestigious position after his predecessor decided not to stand for re-election.

Plenborg Replaces the Outgoing Bager

Plenborg is no stranger to Better Collective’s business, having joined the company’s board in 2025. As chair of the board of directors, he succeeds Jens Bager, who decided not to seek re-election, putting an end to almost ten years with the company.

According to Better Collective, the appointment comes as the company seeks to enter a new phase of strategic growth. As a result, he will be expected to leverage his experience to guide the company forward and generate additional shareholder value.

Better Collective noted that Plenborg is a highly experienced individual who is currently serving as a professor at the Department of Accounting at Copenhagen Business School. In addition to that, he is also chair of the board of DSV – a company he has helped transition from a regional player into a dominant world leader in the transport and logistics sector.

Plenborg’s expertise includes creating significant shareholder value via robust strategy and M&A initiatives.  

In addition to the appointment of Plenborg as board chair, shareholders also approved the re-election of vice chair Therese Hillman, as well as the re-election of René Efraim Rechtman, Leif Nørgaard, Britt Ingrid Boeskov and Todd Dunlap as board members.

Plenborg Is Looking Forward to Guiding Better Collective

Plenborg commented on his appointment, thanking the Better Collective leadership and shareholders for their trust and his predecessor for his hard work in shaping the company’s governance, strategic direction, and growth journey.

Plenborg said that he cannot wait to start working with the company’s management team and his board members on growing the company even further.

I now look forward to working closely with the management team and my fellow Board members to continue developing Better Collective for the benefit of all our stakeholders, including our customers, partners, employees and shareholders.

Thomas Plenborg, chair, Better Collective

Jesper Søgaard, Better Collective’s co-founder and co-chief executive officer, was similarly pleased to have Plenborg as chair of the company’s board of directors. He said that the company’s team has come to trust his deep financial and strategic expertise and counts on him to help Better Collective cement itself as a leader in sports media.

His [Plenborg’s] experience with globally-leading companies will be invaluable as we continue our work towards becoming the leading digital sports media group.

Jesper Søgaard, co-founder & co-CEO, Better Collective

A few months ago, Better Collective announced that its ownership of its share capital had reached 5%. At the time of that announcement, the company said that it was considering a potential share capital reduction.