Better Collective Appoints Co-CEO as Part of Its Revamped Strategy

Better Collective has appointed the experienced Christian Kirk Rasmussen as its co-chief executive officer in a move that will strengthen the company. Described by CEO Jesper Søgaard as a reliable ally, Rasmussen will help steer the company as it prepares to seize new opportunities.

The Company Is Pursuing Further Growth

The appointment was announced by CEO Jesper Søgaard who spoke about the company’s ongoing refocus. In a post on LinkedIn, he commented on the company’s preparation for future success, providing an insight into its plan.

According to CEO Søgaard, Better Collective is seeking to maintain its remarkable momentum and pursue additional organic growth and M&A opportunities. Now a global leader at the intersection of digital sports media, sports betting and entertainment, Better Collective is perfectly positioned to enter new markets and diversify its business.

Søgaard noted that Better Collective launched a comprehensive review of its structure, operations and portfolio to determine the next step it should take. The company determined that it will need to undertake several initiatives in order to enter the next phase of growth.

Better Collective Outlined Several Priorities

Søgaard said that, among other strategic initiatives, Better Collective is switching to new global business units. Instead of its current regional structure, the company will split its organization into three global business units, namely publishing, paid media, and esports.

Søgaard explained that this shift will allow his team to “centralize excellence and scale best practices.”

The second pillar of Better Collective’s new plan is strategic resource allocation which will see the company invest more into high-potential areas. At the same time, the company will scale down areas where impact is limited.

In line with that, the company will sharpen its focus on its flagship brands that will define the company’s future success.

Rasmussen Joins as Co-CEO

Finally, as mentioned, the company will welcome Christian Kirk Rasmussen as co-CEO. The appointee was welcomed by Søgaard who said that he is very excited to have his support.

For more than 20 years, we have been “a band of brothers”, having utilized our individual qualities, competencies, and personalities to drive the development of Better Collective alongside some great colleagues.

Jesper Søgaard, CEO, Better Collective

Søgaard added that Rasmussen will underpin Better Collective’s innovation, product development, and future growth opportunities. Rasmussen commented on his appointment, expressing excitement about this tremendous opportunity:

With the new position, I look so much forward to dedicating much more of my time to innovation and product development across our fantastic House of Brands while I will also be spending more of my time to look into future growth opportunities for our business.

Christian Kirk Rasmussen, co-CEO, Better Collective

In the meantime, Søgaard thanked Better Collective’s incredible team and partners for supporting the company and “shaping the future of digital sports media.”