Betsson Teams up with GameplAI for Boosted Trading Capabilities

Betsson Group, a leading purveyor of sports betting products, has teamed up with GameplAI, a company that provides automated trading products to sportsbooks worldwide.

The partnership will help provide localized betting content across Betsson Group’s existing international portfolio, boosting player engagement and enhancing the betting experience across the board.

Betsson Group Boosts Local Trading with GameplAI

Betsson Group and its brands will benefit from engaging pre-game and in-play player prop as well as micro-markets tailored to offer insightful and compelling betting selections that will appeal to a broad audience and enhance Betsson’s ability to elicit a response from its customers.

GameplAI will offer products that are tailored to player preferences and cover some of the world’s leading sports betting events, including LaLiga, Serie A, Bundesliga, Premier League and Brazil’s topflight soccer league.

GameplAI already has experience running its innovative player props with Opta on the occasion of Copa America and Euro 2024, eliciting strong responses from players.

Betsson will benefit from the company’s capabilities and integrate them fully into its own platform providing even more powerful insights into the trading decision-making process, which will result in better selections for customers.

Commenting on this partnership, GameplAI co-founder Graham Savage has welcomed the chance to see the company’s products integrated with Betsson Group, calling it a sportsbook of the caliber that the firm is looking to serve and contribute to both customer engagement and “bottom-line performance.” In a statement, Savage added:

We’re excited to work with Betsson on refining their international sports product offerings for their diverse market environments. With new league coverage regularly added alongside recent new-product launches, we’re confident this partnership will validate the localised impact of GameplAI’s solutions for global operators.

GameplAI co-founder Graham Savage

Innovative Player Prop and Betting Markets Elevate the Offer

Betsson Group Director of Sportsbook Product Joakim Thor was similarly pleased with the opportunity. He called GameplAI a company that has demonstrated its ability to deliver a multi-market product that caters to sportsbooks with broader footprints and further introduces innovative trading products.

“We are sure that their micro-market and player prop offerings will resonate strongly with local audiences across our diverse markets. Importantly, their dedicated team provide outstanding support and remain highly receptive to our feedback, further enhancing the product’s value for our customers,” Thor concluded.