Betsson Strengthens Esports Offering via BETER Partnership

The leading provider of content and data for esports, sports and live casino, BETER, announced it strengthened its collaboration with Betsson, the globally recognized betting and gaming company. Under the terms of the new deal, announced Wednesday, Betsson will improve its esports capabilities.

The new partnership, facilitated via the business-to-business worldwide marketplace for the gaming and entertainment sector, BETBAZAR, sees BETER provide Betsson with its esports odds feed, as well as ESportsBattle tournaments for Dota2 and CS:GO. Additionally, the collaboration sees Betsson tap into leading ehockey, efootball, ebasketball and Setka Cup table tennis tournaments. Per the new deal, this new and engaging content will become available for Betsson’s B2B partners and business-to-customer (B2C) brands.

Currently, BETBAZAR is popular as a leading company within the B2B gaming entertainment sector that helps connect best-in-class providers with platforms and operators. Thanks to the new collaboration, Betsson will deliver odds for more than 25,000 live events within more than 450 tournaments every year. This will significantly strengthen the operator’s offering and help it engage with new clients and retain existing customers.

As noted, Betsson will also access BETER’s ESportsBattle capabilities, which deliver 24/7 live streaming along with odds and live data for more than 33,000 events every month. Earlier this summer, BETER teamed up with Digitain, strengthening its esports and sports betting offering.

The Collaboration Brings Excitement to the Trio

Max Sevostianov, BETBAZAR’s chief commercial officer revealed that the new collaboration represents the hard work of the three companies. He added that BETBAZAR is excited to sign this new deal and help propel Betsson’s presence in the esports vertical. Finally, Sevostianov said that he is looking forward to seeing BETER’s products power Betsson’s platform and deliver thrilling experiences for a wide range of customers.

“We can’t wait to see these products go live on the Betsson platform and believe they’ll be absolutely key in helping them attract a new demographic of player.“

Max Sevostianov, chief commercial officer at BETBAZAR

Evgeniy Bekker, BETER’s esports general manager, shared the excitement of BETBAZAR’s boss. He highlighted the quality of BETER’s products and said that partner companies often add new products which allows them to improve their offering and maximize their potential.

“We’re looking forward to a fruitful extended partnership with Betsson that should also act as a signal to other operators that they need to unlock esports’ potential and offer their players a comprehensive selection of markets, odds and experiences.“

Evgeniy Bekker, esports general manager at BETER

Speaking about the collaboration with Betsson, Bekker said that BETER is excited to join forces with the leading operator and strengthen its esports offering. Finally, he said that the company is looking forward to the success the new partnership will bring for Betsson.