Betlabs Secures Funding from SCC, Plans to Scale the Distribution of Dynamic Parlays

Betlabs, a company seeking to redefine sports betting worldwide, has secured crucial funding for its mission via its seed funding round. Betlabs was fully funded by SportsContentCo (SCC), a top-flight US sports betting provider whose presence spans most regulated states.

Betlabs to Expand the Reach of Its Dynamic Parlays

While the announcement didn’t disclose the size of the funding round, it clarified that the money will help Betlabs empower its Dynamic Parlays product. For context, Dynamic Parlays allows players to make parlays and earn payouts even if some of their picks are incorrect.

Rather than employing an all-or-nothing model, Dynamic Parlays pays out money based on the number of legs users guessed correctly, resulting in a much more forgiving and customer-friendly system. The product recently received its latest update, which introduced improved payout shaping, visuals, and a built-in odds-boost bonus engine.

Thanks to the investment, Betlabs will be able to scale distribution of its unique product and continue to modernize the sector. Clients leveraging the Dynamic Parlays feature will thus get to foster customer engagement and loyalty.

In addition to backing Betlabs financially, SCC will also help Betlabs grow its North American footprint and expand in the region.

Building the Future of Sports Betting

Betlabs has been created as a disruptive tech company that seeks to change how players interact with sportsbooks and deliver unparalleled innovation in the world of sports betting. Its official site states that “Betlabs exists to redefine sports betting worldwide by creating groundbreaking experiences for punters and high-performance products for ambitious sportsbooks.”

To that end, Betlabs continues to work on proprietary technology and forge strong alliances with key players across the industry.

More information about Betlabs and its mission is available on the company’s official website.