Betano Joins Denmark’s 3F Superliga as Official Betting Partner

Denmark’s top-flight soccer league, the 3F Superliga, has unveiled a major new partnership with Kaizen Gaming’s Betano brand. Under the agreement, the sports betting and gaming operator will serve as the league’s official betting partner.

Betano to Sponsor the 3F Superliga

The 3F Superliga lauded Betano as an internationally recognized brand in the realm of iGaming and online sports betting. It furthermore highlighted the brand’s commitment to supporting sports, as proven by its multiple tie-ups with major sporting events, including many of the best soccer tournaments, such as the UEFA Europa League and the UEFA Conference League.

The 3F Superliga was also pleased with Betano’s commitment to supporting sports locally and pointed to the operator’s existing partnerships with several Danish soccer clubs. The league implied that Betano’s new position as the official sponsor of the top Danish soccer league will further ingrain its presence in Danish soccer.

Under the agreement, Betano will sponsor the 3F Superliga during the upcoming 2025/26 season. The league, for context, is set to kick off in three days. It will see the 12 best Danish teams clash, providing fans with plenty of excitement and betting opportunities.

The League Welcomed Betano

Representatives commented on the agreement, with 3F Superliga officials praising Betano for its commitment to Danish soccer. Claus Thomsen, director of the Divisionsforeningen, said that the league is very pleased to have Betano’s backing and hailed the brand’s increased involvement in both international and Danish soccer.

Thomsen added that he is certain that Betano, with its signature commitment to responsible gambling, will contribute “positively and professionally” to the Danish soccer sector.

Kaizen Gaming’s chief commercial officer, Julio Iglesias, was also optimistic about the agreement, saying that his team is proud to support the 3F Superliga, which lies at the very heart of Danish soccer.

Denmark has a long and proud tradition of passionate fans and clubs with deep local roots, and we see the partnership as an opportunity for us to contribute positively to the entire ecosystem – in addition to the Danish clubs we already collaborate with.

Julio Iglesias, CCO, Kaizen Gaming

Iglesias added that Betano remains committed to offering gambling responsibly and providing fans with safe and engaging experiences.

Betano Joined Forces with FC Bayern Munich

The agreement with the 3F Superliga comes in the wake of another major soccer agreement for Betano. At the beginning of the month, Kaizen Gaming’s top brand signed a milestone sponsorship agreement with FC Bayern Munich, becoming its official sponsor through the 2027/28 season. This was celebrated as one of the most high-profile commercial partnerships in recent European soccer history.

FC Bayern Munich fans can look forward to a variety of joint activations that will bring them closer to the action.