Bally’s Reinforces Online Portfolio with Wazdan Games

Wazdan, a provider of innovative casino games, has unveiled a new partnership with Bally’s Interactive. Under the agreement, Wazdan will leverage Relax Gaming’s aggregation platform to power its new operator partner with a rich selection of gaming content.

According to the announcement, Bally’s Interactive will launch Wazdan games on Vera & John, one of its iGaming brands. The first titles to hit the platform will be hit slots such as Hot Slot: 777 Rubies and 9 Coins.

The new partnership will help Wazdan expand its international footprint, strengthening its presence in several core markets. Vera & John is licensed by both the Swedish Gambling Authority and the Malta Gaming Authority, allowing the brand to reach many players.

As a result, Vera & John’s visitors will be able to experience Wazdan’s games and see what makes them so special. Engagement-boosting mechanics such as Cash Infinity, Hold the Jackpot and Collect to Infinity will make sure that these players are never bored.

Wazdan Is Excited to Expand Its Reach in Europe

Andrzej Hyla, Wazdan’s chief commercial officer, commented on the new agreement. He highlighted his excitement to work with Bally’s Interactive and supply the Vera & John brand with content. Under the brand’s umbrella, Hyla noted, Wazdan’s content will be able to reach tens of millions of players globally.

The CCO added that Vera & John has an extensive presence in Europe, which is a very important market for his team.

Vera & John have an especially strong foothold throughout Europe, a core market for us, and we’re confident their player base will love our titles – we look forward to a strong, successful future with Bally’s.

Andrzej Hyla, CCO, Wazdan

Meanwhile, a Bally’s Interactive spokesperson commented on the matter, saying that the casino company is happy to onboard content from such a reputable and high-quality studio as Wazdan. The spokesperson praised the provider’s games for their exciting mechanics and cutting-edge visuals and themes.

Their wide range of popular themes and boosted classic mechanics are sure to be a hit with our players.

Bally’s Interactive spokesperson

Bally’s Interactive is Bally’s Corporation’s digital division. The latter company is a global leader in the provision of entertainment and operates a number of land-based casinos in the United States and several online gambling and sports betting sites in Europe and the United Kingdom.

Wazdan, meanwhile, just launched content in Bulgaria, following an agreement with Palms Bet. A few days prior to this announcement, the provider also penned an Ontario-facing deal with Caesars.