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Bally’s Appoints Mira Mircheva As New CFO and EVP
Bally’s Entertainment has named Mira Mircheva as its new chief financial officer and executive vice president

Bally’s Entertainment has announced the appointment of Mira Mircheva as its new chief financial officer, a move that is still subject to regulatory approval.
Just in Time for The Queen Casino Integration
In addition to her role as CFO, Mircheva will also take on responsibilities as an executive vice president within the company.
Mircheva, previously the finance head at The Queen Casino & Entertainment for one year and seven months, steps into her new position following Bally’s recent $4.6 billion acquisition of The Queen Casino, a transaction backed by its major shareholder, Standard General.
Mircheva’s leadership is expected to play a crucial role in the integration of The Queen Casino into Bally’s operations.
In parallel, predecessor Marcus Glover will move to the position of executive vice president of global operations.
Bally’s chief operating officer, Robeson Reeves, expressed enthusiasm about Mircheva’s arrival, praising her “considerable experience” and calling her presence “invaluable” as they are getting ready to integrate Queen into Bally’s.
25+ Years of Experience in the Industry
With over 25 years of experience in finance, the Colgate University graduate with a Bachelor of Arts in Economics degree is an experienced executive in the gaming and hospitality sector.
Before her tenure at The Queen Casino, she was a partner and research analyst at Standard General, contributing financial expertise to strategic investments.
Prior to that, Mircheva, who currently holds membership on the board of directors of White Energy and Intralot S.A., was also a senior research analyst position at Perella Weinberg Partners Asset Management.
Her career also includes a seven-year stretch at Goldman Sachs, where she climbed the ranks to become Vice President in Credit Principal.
Bally’s chairman, Soo Kim, took the opportunity to highlight Mircheva’s expertise in financial management and strategic operations.
“Mira’s experience as a CFO and strong financial acumen and operational experience make her the right person to help Bally’s continue to grow and achieve our long-term financial goals,” Kim explained.
Mircheva also took her time to express excitement about joining Bally’s, saying she was “thrilled” to join them “at such an exciting time for the company” and also eager to use her experience to continue strengthening the company’s financial position.
The global casino entertainment company that recently revealed the Problem Gambling Awareness Month initiative currently owns and operates 19 casinos across 11 states, plus a New York-based golf course and a Colorado horse racetrack. Bally’s also holds OSB licenses in 13 jurisdictions in North America.
Last week, Baly’s Corporation canceled its earnings call amid the value of its stocks crashed dramatically in light of a Q4 report with less than ideal results.
After finishing her master's in publishing and writing, Melanie began her career as an online editor for a large gaming blog and has now transitioned over towards the iGaming industry. She helps to ensure that our news pieces are written to the highest standard possible under the guidance of senior management.
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