Aviator Developer SPRIBE Pens New Deal with UFC, WWE

SPRIBE, a leading developer of iGaming content, has unveiled multi-year partnership agreements with UFC and WWE. These deals will promote the provider’s brand, allowing it to expand its visibility in the world of professional combat sports and entertainment.

The Provider Struck a Major Deal

According to the announcement, SPRIBE’s founder and chief executive officer, David Natroshvili met with officials of TKO Group, which owns UFC and WWE. In Las Vegas, Natroshvili discussed the two deals, securing favorable terms for his team.

As a result, SPRIBE’s masterpiece, the crash game Aviator, will be thoroughly promoted during UFC events. According to the announcement, the game’s iconic logo will appear on the Octagon canvas during global events, promoting the gaming brand. Additional social media activations and promotions will further propel Aviator’s popularity.

In the meantime, Aviator will also be featured at select WWE events, expanding the brand’s visibility among wrestling aficionados. In addition to promoting the Aviator brand, WWE and UFC have planned further activations featuring famous combatants.

Aviator was launched in 2019 and has taken the world of gaming by storm. Sporting a simple, yet innovative and engaging concept, the game has helped SPRIBE vastly expand its presence. The game features an airplane that soars through the sky. The further the airplane reaches, the higher the multiplier gets. However, players must cash out before the plane flies away, lest they lose their wager.

According to recent figures, Aviator players bet a staggering $14 billion on the game in December 2024 alone.

SPRIBE Wants to Maintain Its Momentum

David Natroshvili commented on the new partnership, saying that it aligns with his team’s long-term strategy. He explained that the company seeks to cement its leadership as a powerhouse in entertainment and software and “hold its own alongside global powerhouses like UFC and WWE.”

He added that the relationship with UFC and WWE is a major step in SPRIBE’s ambitions to expand globally.

Nicholas Smith, VP of global partnerships at TKO Group, noted that Aviator, just like UFC and WWE, is a pioneer in its respective industry. As a result, it is a perfect partner that reflects the leagues’ values and ethos.

SPRIBE Seeks Partnerships with Industry Leaders

The current deal would expand SPRIBE’s relationship with UFC. The two parties first teamed up in 2023 when UFC first agreed to promote Aviator. The first activation between the two parties took place during UFC 294: MAKHACHEV VS VOLKANOVSKI 2.

The addition to WWE to the new deal is a noteworthy victory for SPRIBE, which will be able to continue excelling.

In addition to WWE and UFC, the famous gaming developer boasts agreements with other leading brands, such as Monster Energy and PRIME Hydration.