Allwyn Posts Steady Growth in 2025, Eyes Strategic Expansion

Allwyn closed out 2025 with steady momentum. Under the surface, however, the company focused on its significant restructuring efforts as it balanced rising revenues with shifting costs and a series of strategic moves aimed at redefining its global footprint. Going into 2026, Allwyn will likely aim to maintain growth while streamlining its existing operations.

Most Metrics Recorded Stable Growth

The company’s revenue for FY 2025 reached EUR 8.99 billion ($10.41 billion), a modest but meaningful 4% increase from the previous year. Gross gaming revenue followed a similar trajectory, settling at EUR 8.63 billion ($9.99 billion), while net revenue rose 4% to EUR 4.11 billion ($4.76 billion). The company achieved steady growth, focusing on incremental improvements across promising markets. 

Digital channels remained central to the company’s operations. Online net gaming revenue increased 11% year-on-year, validating Allwyn’s decision to double down on the vertical. What was once a supplementary channel is now a key driver, helping offset slower growth in traditional retail segments. Allwyn remains well-positioned to capitalize on its digital investments.

It was another year of organic topline and profit growth. Momentum was driven by continued progress in digital and by the dedication of our teams to consistently delivering an outstanding customer proposition.

Robert Chvatal, Allwyn CEO

Overall profitability was mixed. Operating EBITDA slipped by 5% due to higher costs and market uncertainty. However, adjusted EBITDA surged 4% to EUR 1.58 billion ($1.83 billion), with margins remaining relatively stable. Adjusted profit attributable to shareholders increased by 13%, indicating robust fundamentals despite short-term operational challenges.

2026 Could Be a Transformative Year for Allwyn

Mainland Europe remained at the core of Allwyn’s business model, accounting for EUR 2.96 billion ($3.43 billion) in net revenue, a 4% increase. These results were sufficient to offset a 1% decrease in North America’s net revenue, which settled at EUR 232 million ($269 million). Meanwhile, UK net revenue surged 6% to EUR 962 million ($1.11 billion) despite regional challenges and regulatory uncertainty.

Beyond the financials, 2025 was notable for multiple high-profile deals that may signal a shift in priorities. The most notable was an agreement to acquire a majority stake in PrizePicks, significantly bolstering Allwyn’s US online sports entertainment ambitions. The company aims to diversify its offerings and leverage the overlap between gaming, sports, and social engagement.

The significant steps taken this year further strengthen our platform and position us well to deliver sustainable long-term value as a listed company.

Robert Chvatal, Allwyn CEO

Allwyn also advanced its plans to merge with OPAP, creating a more diversified group spanning multiple regions. The company also achieved licensing success in Italy and Greece, expanding its European footprint. Branding also took center stage. Partnerships with the McLaren Formula 1 Team underlined Allwyn’s efforts to bolster its name recognition and foster a more unified identity across regions.