- Casino
- By State
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- Georgia
- Florida
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Massachusetts
- Maryland
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
- By State
- Slots
- Poker
- Sports
- Esports
AFC Wimbledon Shows Support for The Big Step Campaign
Supported by Gambling with Lives, The Big Step campaign calls to end gambling advertising in soccer

The leading English professional soccer club based in Merton, London, AFC Wimbledon, announced its support for The Big Step, a campaign by the leading charity Gambling with Lives that calls to end all gambling advertising in soccer. With its recent decision, the soccer club joins a growing list of teams that have already vowed their support for the campaign.
In fact, AFC Wimbledon became the 35th club to support The Big Step campaign. Its decision follows a vote that received overwhelming support from 79% of its 1,199 participating members. Moreover, AFC Wimbledon has taken the decision after discussing the topic with members of The Dons Trust as well. Supporting The Big Step, the club joins the likes of Bolton Wanderers, Luton Town, Tranmere Rovers and Forest Green Rovers, who have also joined the initiative against gambling advertising.
AFC Wimbledon’s decision comes at a time when major changes are planned for the regulated gambling sector in the UK. Despite hopes, the review of the Gambling Act in the country did not touch on this topic but rather focused on other important changes for the gambling industry.
Yet, the Premier League confirmed earlier this year that it plans to phase out front-of-shirt gambling sponsorships over the next few years. Clubs and gambling operators were given a notice period with the change expected to come into effect starting with the 2026/27 season.
Despite the planned voluntary front-of-shirt gambling sponsorship ban, fears about an increase in gambling addictions continue to grow. In that line of thought, a recent study uncovered that during the opening weekend of the Premier League season in August, sports fans were subject to a staggering 11,000 gambling messages.
Gambling with Lives Is Excited to Receive Support from AFC Wimbledon
Michele Little, Dons Trust’s board member, confirmed that an ongoing goal for the club is to serve communities and be “a force for good.” She praised the club’s decision to repeal sponsorships and advertising from gambling operators. “Now with the backing of our owners – the fans – we’re signing up to The Big Step and saying that it’s time to end the harm that gambling advertising in football causes,” explained Little in conclusion.
“We’re thrilled to have the backing of Wimbledon and their owners – the fans. Gambling advertising is unhealthy and unpopular so the Club’s decision is welcome good news, following the sharp rise in high-profile players harmed by gambling.“
Tom Fleming, communications manager at Gambling with Lives and The Big Step
Tom Fleming, Gambling with Lives and The Big Step’s communications manager, said that it is exciting to see AFC Wimbledon support the initiative that fights against gambling advertising. Calling the collaboration good news, he spoke about the negative impact of gambling advertising. Finally, Fleming said that the charity continues to hope that the government will implement changes to the sector, ensuring the protection of sports fans.
Related Topics:
William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the Gambling News team as he adds a bedrock to our reporting.
Previous Article
Sports
November 21, 2023
Catena Media Posts Lower Q3 Results Amid Restructuring Efforts
Must Read
Sports
September 11, 2025
Magomed Ankalaev vs. Alex Pereira UFC 320 Odds, Time, and Prediction
Sports
September 11, 2025
Merab Dvalishvili vs. Cory Sandhagen UFC 320 Odds, Time, and Prediction
Sports
September 11, 2025
Jiri Prochazka vs. Khalil Rountree UFC 320 Odds, Time, and Prediction
More Articles
Business
September 16, 2025
Entain Reports Improvements Across the UK, US, and Brazil
Sports
September 16, 2025
Texas Sees Surge in Sports Betting via DFS and Prediction Apps
Sports
September 16, 2025
Better Collective Introduces AI Betting Tool to Keep Users Engaged
Sports
September 16, 2025
Prediction Markets Face Legal Uncertainty as US States and Courts Weigh In
Sports
September 16, 2025
Washington Warns Gambling Among Teenagers Is on the Rise
Casino
September 16, 2025
Veikkaus Suspends Betting on Floorball as Probe Unfolds
Industry
September 15, 2025
GamCare Expands Its Role in Tackling Gambling Harm Across the UK
Casino
September 15, 2025
No Changes to Norway’s Gambling in Wake of General Election Expected
Sports
September 15, 2025
Massachusetts Sues Kalshi Over Alleged Unlawful Sports Betting
Industry
September 15, 2025
Curaçao Regulator Takes BC.Game License Revocation Off Public List
Industry
September 15, 2025
Lawmakers Try Again to End Federal Sports Betting Tax