Gambling industry leader LiveScore Group has initiated its 12-month pilot of a four-day working week for its London employees, remaining true to its innovative and people-focused mindset. The experiment, launched on Monday, reflects shifting attitudes toward work-life balance, especially in the media and tech sectors. With other trials reporting positive results, LiveScore Group hopes to make the most of this opportunity.
Employee Well-Being Remains a Priority
The company, home to leading sports and gaming industry brands LiveScore, LiveScore Bet, and Virgin Bet, announced its London teams will now work from the office Monday to Thursday, with most Fridays becoming non-working days. While high-profile sporting events and key business needs could necessitate some working Fridays, these will be the exception rather than the norm.
LiveScore Group is introducing this experiment with a mix of optimism and pragmatism. The company is confident that the new schedule will improve employee well-being and motivation while maintaining the business’s high standards of coverage and performance. Matthew Garratt, chief people officer, noted that the Group was implementing a detailed plan to make the most of this new arrangement.
This trial reflects our belief that performance and well-being are not at odds. Instead, they power each other. We’re building a stronger, more connected team ready to drive the next chapter of our growth.
Matthew Garratt, LiveScore Group chief people officer
CEO Sam Sadi likewise remained optimistic, describing this move as a natural evolution for the company. He noted that innovation remained at the core of LiveScore Group’s mission, extending beyond its business offerings. Sadi drew attention to the fact that more and more companies were experimenting with the four-day workweek, adding that this measure would help the Group remain ahead of the curve.
Previous Tests Showed Promising Results
This trial aligns with growing interest in compressed work schedules. Earlier trials in the UK and abroad reported promising results, with employees experiencing less stress and companies reporting stable or even improved productivity. In 2022, 92% of companies that experimented with this approach confirmed they would retain the four-day work week, with countries such as the United States, Iceland, and New Zealand also showing interest.
LiveScore’s pilot will run until mid-2026, with a formal review in October evaluating the initial results. The company will rely on business metrics and internal feedback to determine whether to keep this policy in the long run. While the trial is limited to its London teams, success could lead to broader adoption across other regions.
For LiveScore Group, this move reflects an emerging trend in how modern businesses approach the employee experience, treating it as a core part of their performance strategy rather than just a perk. Such a decision is particularly notable in the gaming sector, known for its intense pace. If successful, this experiment could convince other industry players to give the four-day workweek a try.