Coinbase Global is ready to send waves in the United States, with the company now planning to push forward with prediction market entry, along with tokenized stocks.
According to Blomberg, which did the original reporting, the company will do so on Wednesday, December 17, 2025. Essentially, Coinbase Global wants a share of the market that Polymarket and Kalshi are already well-represented in, and that sports betting companies are quickly cottoning on to.
Coinbase Set to Make Ripples in Prediction Markets
Coinbase will also issue tokenized equities internally, retaining control of its products and consolidating its ecosystem. Prediction markets are not an entirely new venture for Coinbase, which has already suggested that it is preparing such a move.
In fact, Coinbase sought a partnership with Kalshi through USDC, a cryptocurrency, whereby Coinbase Custody takes care of Kalshi’s relevant USDC stock.
The move was meant to assure people placing USDC on the outcome of Kalshi prediction markets that their assets are safeguarded by one of the world’s most respected companies in the field.
The big question mark over the partnership is different, however. It has to do with how far Coinbase would go in introducing event contracts, and it would also seek to offer prediction markets on sports.
If this were to happen, would it have a response to a growing number of gaming regulators who are eager to sue on sight anyone who so much as suggests they would be running such a product that involves sports outcomes?
While challenges abound, so do opportunities. For one, Coinbase has a huge userbase of tech-savvy users who may be tempted to start plonking down virtual assets on the outcome of events.
Coinbase’s Customer Base Is Not to Be Sneezed At
The company holds a record of some 105 million users around the world, with 10.8 million of them active every month. Coinbase is also purging its accounts frequently, meaning that the number of inactive accounts is likely rather low, too.
Even accounting for a few million (dozen) deadwood accounts, though, Coinbase still taps into a formidable player base which it can build upon, and galvanize into giving prediction markets a go – potentially launching a new highly profitable business model and giving rivals such as Robinhood and partners such as Kalshi a good run for their money.
You can probably make a “bet” on a prediction market, somewhere, whether this could be the case.