The major question for Wynn Resorts has been about branding. Will the main company in Las Vegas rebrand? Will Wynn Macau change its name? Lastly, the question of Wynn’s resort in Boston was brought up with regards to a name change before the property is completed. Plenty of people have weighed in on the matter and wondered what was going to happen. No one needs to wonder anymore.
Wynn Boston Harbor is no more. A spokesman for Wynn Resorts announced the half-finished casino would get a new name due to the sexual harassment allegations pending against Steve Wynn. In a Friday, April 28, 2018 announcement, Steve Maddox, current CEO, stated they would rebrand the casino. He met with Massachusetts Gaming Commission and confirmed that they would remove Steve Wynn from the license. Wynn Boston Harbor is a $2.4 billion resort casino located in Everett. It is a city just north of Boston.
The hotel-casino is scheduled to open in June 2019. In March, the company suggested they would rebrand the casino or at least consider the possibility. Now it is a sure thing—during the announcement Maddox revealed the new name. It is going to become the Encore Boston Harbor. Encore has been used before in a 2008 project when Wynn Las Vegas Resort opened their second phase.
The Wynn brand is strong, but it is also suffering from allegations due to Steve Wynn’s supposed actions, and that means the company is trying to be culturally sensitive to the issue. With several suits against Wynn, it is difficult to keep his name on a new casino.
The Wynn Scandal
Steve Wynn was accused of sexually harassing multiple employees at the Las Vegas Wynn Resorts location. The first allegation came from an anonymous tip to the Wall Street Journal, where the source was not revealed. Since the first inkling of trouble more women have stepped up to say they have suffered from his inappropriate attention. Steve Wynn resigned his post and had to sell his shares in the company. He also has to vacate his penthouse.
In a new turn of events, Wynn is suing one of the employees for bringing false allegations against him. It may be a way to fight the entire battle, or it could be that one voice among the many is just trying to get her cut when nothing ever happened. Investigations are still ongoing, so the truth is murky at this time.