The WWE and Fanatics Betting and Gaming have teamed up for a series of exclusive online casino games that will be arriving on the operator’s online casino platform over the coming weeks and months.
Fanatics Welcomes Branded WWE Games to Its Portfolio
The two companies have signed a multi-year partnership that will see them grow their respective footprint in the market and strengthen the game variety they have to offer local players. As Fanatics is determined to seek differentiation, the arrival of WWE-branded content is another way to achieve just that.
Commenting on this new opportunity, Fanatics Betting and Gaming Chief Business Officer Ari Borod had this to say:
“We are excited to expand our relationship with WWE to now include an exclusive portfolio of WWE-themed online casino games. This is a natural extension of the WWE-Fanatics partnership, which already includes global e-commerce, licensed merchandise, memorabilia, as well as producing and distributing a growing lineup of digital shows.”
Players will have the opportunity to access the new games on both iOS and Android, as well as desktop computers, in all states where the Fanatics brand is currently up and running, including New Jersey, Pennsylvania, Michigan, and West Virginia. More states may be rolled out if and when Fanatics secures the necessary licenses.
The first online casino games with a WWE theme are expected to arrive at the end of the month, offering players plenty of opportunities to enjoy the SummerSlam event, which is due to arrive on Saturday, August 2, and last through Sunday, August 3, at the MetLife Stadium in New Jersey. The titles that are planned to launch are:
- WWE Blackjack (Boom Entertainment)
- Raw Multiplier Melee (Boom Entertainment)
- SmackDown Big Money Entrance! (Boom Entertainment)
- WWE Bonus Rumble Gold Blitz (Games Global)
- WWE Clash of the Wilds (Games Global)
The upcoming titles will use familiar and novel mechanics and be available across several genres, not limited to slot games only, but also feature table games.