West Virginia is moving towards picking the fruits of its newly-regulated sports betting industry, with Delaware North launching its online and mobile betting solutions at two properties.
Virginia’s Delaware North Opens for Sports Betting Business
On Thursday, December 27, Delaware North announce the launch of two of its West Virginia’s properties, to name Wheeling Island Hotel-Casino-Racetrack and the Mardi Gras Casino & Resort.
The roll-out comes after a whole week of extensive testing by the state’s regulatory body, the West Virginia Lottery Commission. Delaware North’s own top brass was content with the results, with both casinos’ regional manager Kim Florence highlighting the achievement:
Our patrons are going to enjoy these spaces in the casinos and everything else we have to offer in terms of hospitality and entertainment – Kim Florence
Without wasting daylight, Delaware North is quickly moving into the online segment as well, preparing intutive and accessible solutions that work from iOS and Android, the two most relevant operating systems for smartphones and other mobile devices.
We are eager to welcome people from throughout the state and the regions surrounding West Virginia to try a new experience at our casinos.
Going digital has been a smart decision, with Delaware North rolling out BetLucky – it’s digital store and online betting shop. With West Virginia opting into sports betting in August, the BetLucky solution available at Penn National Gaming’s Hollywood Casino at Charles Town Races will be the state’s first mobile betting segment.
Building the Future with Delaware North
Delaware North wants to ensure that it omni-channel betting experience is up to the required standard, with the company trying to synchronize retail and mobile betting. The inability to achieve that immediately had made Delaware North defer the November launch to late December. The company’s tech partner, Miomi Gaming, has still been able to deliver, although belatedly.
Yet, Delaware North and Miomi are pushing ahead with plans to equip two other venues in the state with digital betting options as well as expand across five other states in the U.S. Commenting on the launch, Delaware North principle Jerry Jacobs Jr. added:
Delaware North’s portfolio includes some of the most iconic and special places – venues and operations in the world with more than half a billion customers with incomparable service by our more than 60,000 associates.
Mr. Jacobs also highlighted the importance of good branding, pointing out to the thought and care that has gone into the designing of their logo. According to him, Delaware North has the ambitions to be a globally recognized name with the company’s efforts extending well beyond the U.S. at some point in the future.
West Virginia is a quick developing state for sports betting and Delaware North is in a particularly good position to benefit from the burgeoning industry. In simple words, it’ll be a while before DraftKings comes to directly rival the mobile solution by North.
At the same time, the other main competitor, FanDuel, has yet to deliver on a promise and introduce its own mobile solutions. The road is clear for Delaware North.