The Hard Rock Casino in New Jersey is now open.
Ocean Resort Casino also opened its doors the same day the Hard Rock Casino did.
Both the Hard Rock Casino and Ocean Resort-Casino decided to jump ahead by one day and open. The casinos were supposed to open mid-day Thursday; however, they decided that everything was ready, people in their places, and the licenses ready for operation. It meant that the casinos could open and start serving customers, so they did mid-day Wednesday.
The opening might have been one day early, but the two companies decided the launch was the best thing to do since they were ready.
The Hard Rock was once the Trump Taj Mahal. The casino opened it’s doors at 3pm, allowing gamblers to come on in. The Ocean Resort was once the Revel, which has been closed for several years. They opened less than an hour after the Hard Rock.
The properties are going to keep the grand openings on the same schedule, but the soft opening has happened. Todd Moyer who is the senior VP of marketing for the Hard Rock Casino said the grand opening preparations are still in place, but some of the other work has been done. The hotel and casino are definitely a “hard rock” theme with plenty of celebrities who will be in attendance. The launch party will have a mass guitar smashing, happening on the boardwalk at 11am as a way to christen the hotel and casino. Pitbull and Carrie Underwood are also slated to appear over the weekend, with fireworks, Thursday night starting at 9pm.
The Ocean Resort is not as dynamite in their plans, but there is one thing they have, the Hard Rock does not—sports betting. The Ocean Resort has 7,500 square feet of sportsbook space and is in the works with William Hill US to offer a temporary book for wagering.
The Hard Rock is probably not going to add sports wagering, but there is always the possibility that later on they will decide it is for the best to add it.
The rivals may not be happy about the openings, but each company is hoping for their market share.
New Jersey Expansion
Not only is New Jersey opening sports betting up to locals, but the city is striving to ensure their casino market stays strong. North Jersey is attempting to gain permission for expansion of their locations to compete with Atlantic City and offer New York residents sports wagering.