Team Vitality Lands Orange as Partner

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Esports has been a great investment opportunity for everyone involved in the sector. From KFC to the U.S. Military, the number of companies making hefty investment in the sector has been growing. This is not a chance occurrence. Esports appeal to a young crowd with plenty of disposable income. And as it turns, gaming is not a cheap hobby. You need a powerful rig and the money to fund your proclivities across multiple devices and platforms. Games are also a bit on the costly side. However, professional organization do appear day in and day out, and sponsors are more than happy to stump up cash.

Partnering with the Geeks

The latest partnership comes from Vitality, a renown esports powerhouse which has just signed up with Orange, one of the world’s largest telecoms companies. With over 20 years of experience Orange has not been a low-key player in the exciting industry of esports, but it has certainly not been the first either.

Esports’ origin can be traced back to a wager. Would televised StarCraft be actually of interest to anyone was the question investors back in the 1990s asked. The place as you may have guessed was South Korea where Korea Telecom (rebranded to KT Corporation) and SK Telecom began sponsoring teams and broadcasting the competitions in the 1990s. The aforementioned companies became bitter rivals in their pursuit of finding esports top talent and fielding players to compete under the corporations’ banners.

The same is happening in the west, too, and Vitality’s newly-found friendship with Orange is hardly the only indication of that.

Cloud9 and Team SoloMid (the popular LoL community that has spawned its own generation of professional players) have been signing with the likes T-Mobile. More sponsors from beyond the universe of games have been lining up to have a go at solid partnerships that will only bolster their brand awareness.

Swelling the Numbers Beyond Your Boldest Dreams

The numbers have been growing at a steady clip, indeed. U.S. fast-food chain KFC reported a 5% jump in its sales after signing up with League of Legend’s creator Riot Games. Orange, being a telecoms company, is naturally aspiring to similar performance criteria. With 263 million customers and 202 million of them trying to stay wireless throughout their days, Orange is better-poised to make a splash in the world of esports than are its South Korean counterparts whose numbers are cumulatively less than half of what Orange has.

Even T-Mobile couldn’t rival the empire Orange has built. The telecom has sprawled its activities across Europe, the Middle East and Africa and it enjoys the protections of the French government back at home as the state is in fact a partial owner of the company. In other words, Team Vitality is the first team in history of the industry to be sponsored by a state.

Not only that, but France is also one of the first country to officially accept esports as a mainstream athletic discipline, and chart an Olympic future for the segment in its entirety. Still, a lot of hard works needs to be done, but companies both from the industry and beyond are queuing up to cough up solid investment.

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