Gaming research firm Newzoo has issued a new report in which it gauged the eSports-engagement of online habits of Taiwan Internet denizens. According to the report, less than 12% watch eSports content multiple times throughout the month.
The report focused on analyzing Taiwanese gamers closely, paying attention to essential metrics such as viewing habits, demographics, and how much they spend and on what. Based on the report, 78% of gamers in Taiwan spent money on in-game goods in the past month.
Games But Not Esports
Drawing from this metric, Newzoo has been able to project that the likely spending in Taiwan by gamers will reach $1.3 billion before 2018 is out. Meanwhile, NewZoo took extra pains to find out how many people have engaged in watching video game content. Based on the findings, 54% of the online population was, in fact, doing this.
A more interesting fact is that 49% of the reported total have watched from mobile devices. Digging into the numbers further, 7% said that they watch content but barely find the time to play themselves, which is an emerging trend.
League of Legends was also on the top of the charts as the most watched eSports title. Taiwan is also fielding a team in LoL, which explains the popularity of the sword-and-sorcery fantasy title.
Putting Together a Good Image
NewZoo has also been working on another important correlation, such as the one between eSports sponsorship and the perceived benefits of a brand image that it drives. To put things in perspective, and to reiterate NewZoo’s stance on the correlation between brand image and eSports, a sample segment of gamers were asked to share what their thoughts about Intel were.
Estimated 70% of eSports viewers and 52% of non-eSports viewers said that they find the company to be a trustworthy one. Why is this? Intel is one of the largest eSports sponsors to this day. The chip maker lands his support for a range of events, including the IEM Intel Extreme Masters, which is one of the most significant multi-title competitions today.
Meanwhile Taiwan is Changing
While Taiwan may not have the same vibrant eSports ecosystem as some of its neighbors, specifically South Korea, the country is in no shortage of options insofar as investment goes. Most recently, Taiwan’s largest telecommunications company, Chunghwa Telcom invested into Taiwanese eSports powerhouse 4Gamers.
The pair will now work on promoting the future of eSports together. Meanwhile, ASUS known for his sub-brand, Republic of Gamers (ROG), is also based in the country. Asus is also expanding over to China where the brand will set up HQ worth $16 million.
Gamers in Taiwan have yet to come a long way, but viewership is steadily on an upswing. If more local teams manage to break into the competitive scene, this will have positive effects on the local eSports scene. The continuous flow of investment is also another incentive that drives customers acquisition and converting regular gamers into eSports buffs. Taiwan has an eSports future ahead of it.